A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
Or, put another way, ‘over-optimization’ is synonymous with ‘no real business model’.
The ability to assess our marginal performance is a critical step in moving away from a model under which aggregate results can mask inefficient returns on the edges.
Today I have the privilege of sharing with you how RKG approaches link development, how we see it in the context of SEO strategy overall, and if you’re lucky, a bit about where we see our efforts going in the future.
There are plenty of good reasons to advertise on your brand regardless of ROI. But is it ROI positive? It depends…
Smart anticipatory bidding can make you money at the holidays.
A primer on metrics for those new to paid search or anyone in need of a refresher.
Regularly researching keyword opportunities and expanding your term list is critical to the success of a paid search program, but knowing when to delete keywords with low potential is also an important consideration in managing PPC accounts at scale.
My SEL piece for this month in case you missed it: Suppose you run a banana stand. You buy pallets of bananas and sell them for $1.00/banana to poor saps in the airport. You normally buy bananas from Farmer Jones for $0.30 each. You have an additional $0.60/banana in expenses for delivery costs, storage, staffing, [...]
Bing’s restrictive broad matching appears to be weighing down Search Alliance revenues.
By now, the question online advertisers are facing with regard to Facebook advertising is not “why?” but “how?”
Google is giving users a more ‘natural’ experience.
Performance-based pricing creates an incentive for poor performance.
The addition of Estimated Top Impressions in Google’s Bid Simulator data has elucidated a little recognized effect of Google acting like a competitor with its advertisers within its auctions.
Attribution errors can make re-targeting appear more successful than it is leading to fewer sales.
Setting the Record Straight – Negative keywords, matchtypes and average positions do not affect your Google AdWords Quality Score.
Mixing Bing and Yahoo traffic will impact the quality of traffic and influence bids.
George rants about myths and the people who propagate them.
We have the finest analysts and highest analyst retention rates in the industry according to many representatives from the search engines. How did we get them?
The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new “third category” between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.
Announcing the RKG Attribution Management System
An update on what we thought was a bug.
As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.
Yahoo’s new syndication bidding controls should be a big win for everyone!
Sometimes it’s tempting to leap to conclusions in paid search. In this cautionary post, we’ll provide a tool for testing whether data has changed meaningfully, or whether you’re looking at statistical noise.