What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?
Category Archives: Attribution
One man's search for the perfect Valentine's Day gift provides a demonstration of the complexity of multi-channel online attribution.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
How are trends around mobile and email affecting attribution modeling? To find out, watch today's video addressing this topic in detail.