Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.
We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.
With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.
Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.
A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.
As difficult as the technical barriers are to smart attribution, the human hurdles are even higher.
Failures can teach us a great deal, too.
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. To realize a competitive advantage, and to really integrate learnings from each channel, we need to dig a little deeper.
In the complex world of media mix analysis it’s important to have a trustworthy guide. Just as a last touch attribution model can lead to mis-allocation of resources, over-crediting first touches can mislead as well.
Looking at data across RKG’s Attribution and Facebook clients we assess how Facebook users are currently fitting into the larger multi-channel picture.
Simply counting assists is a poor solution to the attribution puzzle.
Attribution errors can make re-targeting appear more successful than it is leading to fewer sales.
How often does the purchase match the search?
George rants about myths and the people who propagate them.
“Revenue sharing,” “commissioned sales,” “cost per action,” all sound like attractive, safe pricing models for marketing programs. But cannibalism can turn the economics of these “safe” programs south in a hurry.
Your models involve “advanced statistics”. That’s cool. Are they any good?
Announcing the RKG Attribution Management System
“Solving” the problem of attribution may be impossible, but actionable improvements are worthwhile for many and those improvements can range from the simple to the highly complex.
Getting attribution absolutely right is impossible, but even an imperfect system may add significant value.
Multichannel attribution is tricky. How are you handling it?
Do coupon affiliates drive incremental sales? I’m doubtful, but willing to eat my words if one of the big dogs is willing to participate in this test.
A really good idea (probably not ours) for testing the incremental value of display ad impressions.