Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?
After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.
Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.
Inc. magazine’s Hire Power Awards recognizes America’s leading job creators.
Learn the three key elements to maintaining a productive relationship between an agency and the client’s business units.
Great Googlie Mooglie! An article in USA Today suggests that Google might “ditch cookies as online ad tracker.”
Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.
Find out how RKG’s approach to digital visibility differs from traditional link building.
The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012.
The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.
We had the pleasure of having Danny Sullivan visit the RKG Bend office recently, and Adam got to chat with him about where this crazy world of SEO and link development got started.
Failures can teach us a great deal, too.
A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. To realize a competitive advantage, and to really integrate learnings from each channel, we need to dig a little deeper.
Who do we work for, the department/employees that hired us or the company that pays our fees?
Good data analysis is the foundation of good marketing; bad data analysis is a waste of time.
Hi. My name is Alex. I’m a Paid Search Analyst and would love to tell you about my experience as a new employee of RKG.
Performance based pricing doesn’t create the right incentives for reasons beyond just math.
Performance-based pricing creates an incentive for poor performance.
Let’s not lose sight of what really pays the bills!
Which is more important? It all depends…
When hiring a service firm: don’t listen to their salespeople, listen to their clients.
We as an industry need to establish a code of conduct and live by it.
Simply counting assists is a poor solution to the attribution puzzle.
Attribution errors can make re-targeting appear more successful than it is leading to fewer sales.
Get the most bang for your buck in paid search by focusing on the highest priority issues.