Category Archives: Agency Practices

Jul 14 2015

Troubleshooting Data Fluctuations in SEO Reporting

Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.

Apr 23 2015

Video: How to Approach Webmasters for the 'Link Talk'

What's the best and most tactful way to resolve link-related conflicts with webmasters? Kyla Becker walks you through the do's and don'ts, in this video from Merkle|RKG.

Jun 13 2014

10 Tips for Maximizing Your (Non-Q4) Peak Paid Search Season

The reality for many retailers is that the end of Q4 may not be most crucial time of year to drive sales volume. The following ten tips can help you to utilize paid search strategies to achieve a successful non-holiday peak season.

Mar 06 2014

Google PLAs: Paid Search or Comparison Shopping Engine?

Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?