Dec 42006

Business Issues For The Large SEM Shop

I enjoyed speaking about Business Issues For The Large SEM Shop this morning at SES Chicago 2006.

Jessie Stricchiola of Alchemist Media did a nice job moderating the panel. Solid presentations from David Williams of 360i (hiring, training, retaining great employees) and Peter Hershberg of Reprise Media (agency differentiation).

I spoke on why we feel percent-of-ad-spend pricing models for SEM shops are preferable to percent-of-revenue models. My colleague George Michie has written on this topic at some length: SEM Pricing Models ( Part 1, Part 2, and
Part 3)

SEORoundtable speed-posted a good fast summary already (!) Thanks, guys!

If you're at the show, my slides are now available on the conference download site. For folks not here, if you'd like my slides, drop an email to info at rimmkaufman dot com.


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[...] My session was titled “The Best SEM Agency Fee Structure is Capped Percentage Of Ad-Spend”. Even clearer, my 7th slide was titled “Bashing Revenue Share”. [...]

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