Bing Testing Search Ads Mixed with Organic Results
One of our analysts, Emily Kirk, spotted Bing mixing in paid search ads within its organic results. I am not able to duplicate this myself and I haven’t seen this pointed out elsewhere, but here’s a screenshot:
It’s tough to say how this might influence ad performance if it rolls out to more users, but surely some will find this a poor user experience. It’s good to see Bing testing, but I don’t see this being the answer to their RPS concerns.
Is anyone else seeing this?