Catalog Success just put out their list of best tips for 2006. We're honored three of our suggestions made their list.
Bait with blogs.
Search engines love good blogs, which are chock full of rich, fresh content, clean semantic markup and rich interlinkages. For many searches, blog results rank higher than product detail pages on search engine organic results pages.
- E-mail sign-up ideas.
Use a clean pop-up to collect e-mail information; let visitors sign up for e-mails from your retail stores; tell visitors they'll receive a discount coupon by e-mail right after they sign up; allow visitors to select the content they want to receive; and tell users to expect an e-mail confirmation.
And the tip we consider to be most important:
- Don't put your paid search campaign on auto-pilot.
Like visiting your dentist for a checkup, conduct a search marketing audit every six months. Ensure your pay-per-click campaigns stay healthy, whether managed by an in-house team or by an agency.