Finishing up our "most popular PPC articles" list, here's the final chunk:
- PPC: Spending Your Time On What Matters
- PPC Outsource or In-House? Rules of thumb
- Eight Observations On PPC Ad Copy
- Search Tip: PPC Order Audit
- Brand PPC: a Waste of Money?!?
- Free Tool For Back-Of-The-Napkin PPC Projections
- The Long Tail of Paid Search
- Search Tip: In-house, or Outsource?
- On Using Stronger Keywords To Subsidize Weaker Keywords
- Why Positional Bidding Guarantees Inefficiency
- Bad SEM Agencies: Theft, Incompetence, Sloth, Ignorance, Shallowness, and Greed
- Search Tip: Brand vs. Non-Brand Results
Bonus link (off-topic): intriguingly beautiful patterns at Bomomo.