I'm sure all of us in online marketing have gotten The Question from friends and family:
"So, how do I get my website to show up higher on Google?"
RKG provides SEM services, but the SEO/SEM distinction is lost on folks outside the industry. Though we don't sell SEO advice, we still have a decent understanding of natural search best practices. But trying to explain SEO from the ground up to favorite Cousin Jay or dear friend Annie's-husband-Peter is daunting and time-consuming.
Here's my new favorite response to The Question:
"Google provides a great free tutorial called Search Engine Optimization Starter Guide. Read it carefully, then I'd be happy to answer any specific questions afterwards."
Google's Search Engine Optimization Starter Guide. A great resource for beginners. Thanks, Google.