THE RKGBLOG

ACCM: Winning @ B2B Search, CDW

I had the honor of presenting with Anne Vargo of CDW this morning at the ACCM show.

Here’s the session blurb:

WEDNESDAY, MAY 23
7:30am-8:30am

CDW, a Fortune 400 technology marketer, faced the challenge of targeting business buyers via pay-per-click advertising. Come hear how CDW deployed large (200K+ keywords), targeted and efficient PPC campaigns across the engines. We’ll discuss PPC portfolio optimization, specific B-to-B considerations, brands and trademarks, order allocation, and important tracking subtleties.

Speaker: Alan Rimm-Kaufman, PHD
President, Rimm-Kaufman Group LLC

Speaker: Anne Vargo
E-Commerce Supervisor, CDW Corp.

Here are the slides:

Winning At B2B Search: CDW Shares Best Practices For PPC Success

A good crowd, even for 7:30a in the morning. Great Q&A from the audience, too.

Many thanks, Anne!

Technorati Tags: , , , , , , ,

  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
  • Comments are closed.