Here's the session blurb:
WEDNESDAY, MAY 23
CDW, a Fortune 400 technology marketer, faced the challenge of targeting business buyers via pay-per-click advertising. Come hear how CDW deployed large (200K+ keywords), targeted and efficient PPC campaigns across the engines. We'll discuss PPC portfolio optimization, specific B-to-B considerations, brands and trademarks, order allocation, and important tracking subtleties.
Speaker: Alan Rimm-Kaufman, PHD
President, Rimm-Kaufman Group LLC
Speaker: Anne Vargo
E-Commerce Supervisor, CDW Corp.
Here are the slides:
A good crowd, even for 7:30a in the morning. Great Q&A from the audience, too.
Many thanks, Anne!