Buy this book today.
Avinash Kaushik guides you through web analytics step-by-step.
Work through his daily exercises.
Better: do the exercises as a small nimble group -- a smart person from each of your web marketing, web merchandising, web creative, and web IT teams.
Then remember to tell your merchants stock extra inventory for the holiday peak -- your site conversion will be scorching.
Web Analytics: An Hour a Day. 'Nuff said.