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THE RKGBLOG

Mark Ballard

Mark Ballard

Mark Ballard + is the Senior Research Analyst at RKG. Email

Posts by Mark Ballard

  • RKG Discusses Product Listing Ads with Inside Adwords
  • Mobile Traffic Patterns in Paid Search
  • Making Use of Google Keyword Status Data
  • Conduit Deal Boosting Bing.com Paid Clicks Near 10%
  • PPC Bidding and the $24M Text Book
  • Bing’s Broad Match Problem
  • Google Earnings Q1 2011: Good or Great?
  • Yes, Advertisers Can Track iOS Sales
  • Google to Change Tablet Targeting Options
  • Google Mobile CPC: 41% Lower than Desktop
  • Google “Farmer” Update: PPC Data and Impact
  • Interview with Scott Silverman of Ifeelgoods
  • What’s the Matter with the Search Alliance?
  • Reports of Bid Management’s Death Are an Exaggeration
  • Online Sales Potential by Browser: Safari Users and Upgraders Lead
  • Do-Not-Track: Ready or Not
  • Paid Search Holiday 2010 Wrap-Up
  • The Post Cyber Monday Lull
  • How Google Takes the Form of Competitor for AdWords Ads in Top Position
  • iPad Users Shopping Like Traditional Computer Users
  • Mobile PPC Traffic Share Update: Q1 2010
  • Get Elastic Interview with George Michie
  • Perils of PPC Click-Through Rate Analysis
  • Yahoo Q4 ’09 Financials and PPC Share
  • Mobile Paid Search Data: iPhone Dominant, Android Rising

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The RKGBlog is a continuing discussion of online marketing written by the employees of RKG.


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