Mark Ballard + is the Senior Research Analyst at RKG. Email
Posts by Mark Ballard
- Google Testing Landing Page Snippets in PPC Copy
- Is the Tail Killing Your Bing PPC Program?
- Driving Profitable Leads Through Paid Search
- iPad Traffic Share at 96% as Google Plans Motorola Acquisition
- Mind the Bid-to-CPC Gap in Paid Search
- Bing Testing Search Ads Mixed with Organic Results
- 24 Top Paid Search Metrics Explained
- Bing Still Struggling in PPC as Google Readies Q2 Earnings Report
- How Facebook Traffic Fits in a Multi-Channel Landscape
- RKG Discusses Product Listing Ads with Inside Adwords
- Mobile Traffic Patterns in Paid Search
- Making Use of Google Keyword Status Data
- Conduit Deal Boosting Bing.com Paid Clicks Near 10%
- PPC Bidding and the $24M Text Book
- Bing’s Broad Match Problem
- Google Earnings Q1 2011: Good or Great?
- Yes, Advertisers Can Track iOS Sales
- Google to Change Tablet Targeting Options
- Google Mobile CPC: 41% Lower than Desktop
- Google “Farmer” Update: PPC Data and Impact
- Interview with Scott Silverman of Ifeelgoods
- What’s the Matter with the Search Alliance?
- Reports of Bid Management’s Death Are an Exaggeration
- Online Sales Potential by Browser: Safari Users and Upgraders Lead
- Do-Not-Track: Ready or Not