Mark Ballard + is the Senior Research Analyst at RKG. Email
Posts by Mark Ballard
- Evaluating Incremental Opportunity to Generate Leads More Efficiently
- Are DuckDuckGo and Blekko Both Ramping Up Ad Monetization?
- Analysis: Kindle Fire Conversion Rate Worse for Advertisers than iPhone
- Google & RKG Mobile Case Study Released
- Continuing the Discussion About Dynamic Search Ads
- RKG Digital Marketing Report: Q4 2011 Released
- No, Paid Search Spend Didn’t Plunge in Q3
- The AdWords Auction and Why Google’s Automatic Bid Pushes are Risky
- RKG Data: Q4 Strength Continues Through Black Friday
- The Challenge of SEO Impression Data
- Anticipating the Flood: Holiday Bid Management Tips
- Google Dynamic Search Ads are Here
- RKG Named to Deloitte’s 2011 Technology Fast 500 List
- Q3 Paid Search Data: Strong Growth Despite Economic Backdrop
- Paid Search Conversion by Position
- Google Antitrust Hearing: 5 Takeaways
- Facebook Stats for Retailers: How Do You Compare?
- Utilizing AdWords ValueTrack Parameters
- Google Testing Landing Page Snippets in PPC Copy
- Is the Tail Killing Your Bing PPC Program?
- Driving Profitable Leads Through Paid Search
- iPad Traffic Share at 96% as Google Plans Motorola Acquisition
- Mind the Bid-to-CPC Gap in Paid Search
- Bing Testing Search Ads Mixed with Organic Results
- 24 Top Paid Search Metrics Explained