Mark Ballard

Mark Ballard

Mark Ballard is Senior Director of Research at Merkle.

Google's Ad Rank Logic Changes, Ad Extensions and CPC Thresholds for Top Positions

RKG Digital Marketing Report: Q3 2013 Released

Google AdWords Cross-Device Tracking Announced

Google Query Data Disappearing at an Unprecedented Rate, a Breakdown

iOS Organic Search Referrers Return, But Not Entirely

RKG Digital Marketing Report: Q2 2013 Released

Update: Referrers Now Being Passed for Nearly All iOS 6 Paid Search Clicks

Google Passing More Referrers for iOS 6 Paid Search, But Not Organic

Video: Google and RKG Discuss GDN Enhanced Campaigns

RKG Digital Marketing Report: Q1 2013 Released

Google Enhanced Campaigns: A Flawed Step in the Right Direction

RKG Digital Marketing Report: Q4 2012 Released

Estimating Google Organic Search Visits Hidden by iOS 6

Cyber Monday Outpaces Black Friday with 42% Growth in PPC Sales

Referrers Missing for Over 80% of iOS 6 Google Searches: The Impact to Paid Search and SEO

RKG Digital Marketing Report: Q3 2012 Released

Watch Out for Google Product Listing Ads Arbitrage

Are Traffic Levels Holding Up During the Google Shopping Transition?

Beyond Average: An Analysis of Search Ad Position

adCenter Version of Product Listing Ads Spotted on Bing

RKG Digital Marketing Report: Q2 2012 Released

Paying More for adCenter Brand Terms? Here's Why

Quantifying Google's CPC Decline: Don't Blame Mobile

RKG Summit: Top 5 SEO Conundrums with Adam Audette

Google Shopping Listings Will No Longer be Free to Advertisers