Mark Ballard

Mark Ballard

Mark Ballard is Senior Director of Research at Merkle | RKG.

Merkle|RKG 2015 Cyber Weekend Search Marketing Preview Report Released

Merkle|RKG Digital Marketing Report: Q3 2015 Released

Amazon Text Ads Program to be Discontinued

Google Announces Customer Match Program to Bring Email Address-Powered Ad Targeting to Search, YouTube and Gmail

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Google’s Buy Button ‘Imminent’, What it Will it Mean for Search Advertisers

Merkle|RKG Digital Marketing Report: Q1 2015 Released

Video: Will Yahoo Rock PPC Campaigns in 2015?

Merkle | RKG Digital Marketing Report: Q4 2014 Released

Retail Paid Search Sales Growth at 23% From Thanksgiving Through Cyber Monday

Yahoo's Firefox Deal: How Much U.S. Search Ad Volume is at Stake?

Payback? eBay Dropped Google's Mobile Search Ads in Favor of Bing

RKG Digital Marketing Report: Q3 2014 Released

Google AdWords to Ditch Traditional Exact and Phrase Match

RKG Digital Marketing Report: Q2 2014 Released

Bing Ads Should Rethink Its Changes to Tablet Segmentation

RKG Digital Marketing Report: Q1 2014 Released

RKG Digital Marketing Report: Q4 2013 Released

Cyber Monday Online Sales Up 19%, Black Friday Up 38%, But Will It Be Enough?

Google's Ad Rank Logic Changes, Ad Extensions and CPC Thresholds for Top Positions

RKG Digital Marketing Report: Q3 2013 Released

Google AdWords Cross-Device Tracking Announced

Google Query Data Disappearing at an Unprecedented Rate, a Breakdown

iOS Organic Search Referrers Return, But Not Entirely

RKG Digital Marketing Report: Q2 2013 Released