Andy Taylor

Andy Taylor

Andy Taylor is a Senior Research Analyst at Merkle.

Posts by Andy Taylor


No, the Green Ad Label Did Not Dramatically Increase Google Text Ad CTR

Expanded Text Ads Latest Example of Paid Search Updates SEOs Need to Be Accounting For

What You Need to Know About Google Demographics for Search Ads, Including 20 Months of Data

Google Shopping Campaigns Webinar: 3 Important Areas of Focus

Google Dominance Grows with Mobile Search

Merkle Digital Marketing Report: Q1 2016 Released

Google’s Right Ads Removal and Fourth Top-of-Page Ad: A Deep Dive into the Data Two Weeks In

Google Reducing Right Hand Rail Ads for Desktop Searches

Bing Ads Match Types Drive Unexpected Traffic

Merkle's 3rd Annual Digital Bowl Report Released

Broad Match Modifiers: A Big Difference Between Bing and AdWords You May Not be Aware Of

Merkle Digital Marketing Report: Q4 2015 Released

Google Product Listing Ads Live in Image Search

Four Things You Should Know About AdWords Location Targeting for Search

Google Upgrades In-Store Visit Data to Populate at the Ad Group and Keyword Levels

Video: The Current State of Organic Search Growth

Merkle|RKG 2015 Cyber Weekend Search Marketing Preview Report Released

Yahoo Announces Release of Products Ads Format for Search & Display

Bing Moves to Show Product Ads on Mobile, Impact Likely Limited for Advertisers

Merkle|RKG Digital Marketing Report: Q3 2015 Released

Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

Video: How has Mobile Impacted Paid Search?

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Google Dynamic Search Ad Headlines So Long They Look Like Organic Links