Andy Taylor

Andy Taylor

Andy Taylor is a Senior Research Analyst at Merkle | RKG.Google+ Email

Posts by Andy Taylor


Merkle's 3rd Annual Digital Bowl Report Released

Broad Match Modifiers: A Big Difference Between Bing and AdWords You May Not be Aware Of

Merkle Digital Marketing Report: Q4 2015 Released

Google Product Listing Ads Live in Image Search

Four Things You Should Know About AdWords Location Targeting for Search

Google Upgrades In-Store Visit Data to Populate at the Ad Group and Keyword Levels

Video: The Current State of Organic Search Growth

Merkle|RKG 2015 Cyber Weekend Search Marketing Preview Report Released

Yahoo Announces Release of Products Ads Format for Search & Display

Bing Moves to Show Product Ads on Mobile, Impact Likely Limited for Advertisers

Merkle|RKG Digital Marketing Report: Q3 2015 Released

Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

Video: How has Mobile Impacted Paid Search?

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Google Dynamic Search Ad Headlines So Long They Look Like Organic Links

Five Themes from the AdWords Livestream

It Still Pays to Have Multiple Match Types for the Same AdWords Keyword

Merkle|RKG Digital Marketing Report: Q1 2015 Released

When the Best Paid Search Landing Page Isn’t the Obvious One

Google Close Variant Exact Match Conversion Rate 52% Lower than True Exact Match

Video: Tap into Smartphone Geo Data

Merkle | RKG's 2nd Annual Digital Bowl Report Released

Merkle | RKG Digital Marketing Report: Q4 2014 Released

PLAs Key to Beating Amazon in Search as Retail Giant Enhances Paid Presence