Andy Taylor

Andy Taylor

Andy Taylor is a Senior Research Analyst at Merkle | RKG.Google+ Email

Posts by Andy Taylor

Merkle|RKG 2015 Cyber Weekend Search Marketing Preview Report Released

Yahoo Announces Release of Products Ads Format for Search & Display

Bing Moves to Show Product Ads on Mobile, Impact Likely Limited for Advertisers

Merkle|RKG Digital Marketing Report: Q3 2015 Released

Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

Video: How has Mobile Impacted Paid Search?

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Google Dynamic Search Ad Headlines So Long They Look Like Organic Links

Five Themes from the AdWords Livestream

It Still Pays to Have Multiple Match Types for the Same AdWords Keyword

Merkle|RKG Digital Marketing Report: Q1 2015 Released

When the Best Paid Search Landing Page Isn’t the Obvious One

Google Close Variant Exact Match Conversion Rate 52% Lower than True Exact Match

Video: Tap into Smartphone Geo Data

Merkle | RKG's 2nd Annual Digital Bowl Report Released

Merkle | RKG Digital Marketing Report: Q4 2014 Released

PLAs Key to Beating Amazon in Search as Retail Giant Enhances Paid Presence

Yahoo's Firefox Deal: How Much U.S. Search Ad Volume is at Stake?

New Google Shopping Test May Be Increasing Brand CPCs, Signaling Move Toward Google Marketplace

Impact of Google Close Variant Matching Starting to Surface

RKG Digital Marketing Report: Q3 2014 Released

Is Google Driving Up AdWords CPCs in the Best Performing Geos?

What Google Shopping Campaign Priority Settings Really Mean

Why Doesn't Google's Shopping Campaigns Whitepaper Mention Item-Level Targets?