THE RKGBLOG

Affiliate Programs: Profit Centers or Margin Eating Cannibals?

Larry Joseloff, VP of Content for Shop.org, asked us for help soliciting panelists for a debate. The debate would be held at either the Shop.org Marketing Workshop or their Summit on affiliate programs.

The idea is to have three retailers with differing views of affiliates engage in the debate with Larry as the moderator. He wants to find:

  1. A retailer who thinks affiliate programs are great and play an important part in their business
  2. A retailer who thinks affiliate programs have their role, but a very limited one that must be heavily controlled.
  3. A retailer who ended their affiliate program completely and think that the channel drives virtually no incremental sales, steals credit for sales driven by other programs, and eats margin by offering coupons to those planning to buy without.

He thinks he won’t have trouble filling the first slot, as happy fans inspire no enmity, but is having a hard time tracking down folks willing to take the 2nd or 3rd positions publicly.

Any brave souls out there? Shop.org may be able to sponsor your trip in exchange for your service.

Drop me a line, or contact Larry directly. My email address starts with george and ends predictably :-)

Thanks,

George

Technorati Tags: , , , , ,

Comments
3 Responses to “Affiliate Programs: Profit Centers or Margin Eating Cannibals?”
  1. Tim says:

    What about an affiliate perspective, not just the retailers?

  2. Hi Tim,

    In general, Shop.org invites retailers to speak, not service providers. Service provider’s perspectives tend to be pretty biased.

    The goal of the panel is to hear a range of opinions about the value added by affiliates from the retailer’s perspective, so I doubt Larry would be interested, but you’re welcomed to reach out to him.

    George

Trackbacks
Check out what others are saying...
  1. [...] The Rimm-Kaufman Group helps retailers increase profits from paid search. More [...]