Dec 01 2015

Merkle RKG 2015 Cyber Weekend Search Marketing Recap

Merkle RKG results over the past week point to a strong showing for Cyber Weekend online this year as retailers’ year-over-year sales growth picked up significantly from early Q4 levels and from the growth levels they saw just ahead of Thanksgiving Day. Last year, the five days from Thanksgiving through Cyber Monday produced 29% of the sales retailers generated from search ads over Thanksgiving through Christmas and we may top that number in 2015, as consumers have increasingly front-loaded their holiday purchases over Cyber Weekend.
Nov 18 2015

Merkle|RKG 2015 Cyber Weekend Search Marketing Preview Report Released

Today we are excited to release the first ever Merkle|RKG Cyber Weekend Search Marketing Preview Report for download. This special holiday-focused report includes detailed trends and analyses to provide retailers with important final context before the busy holiday shopping season kicks off in earnest this week.
Nov 18 2015

eBay Commerce Network Launches Bid Groups Beta to Help Advertisers Bid Effectively

In an effort to create a more merchant-friendly marketplace, eBay Commerce Network (ECN) recently announced the launch of a tool called Bid Groups that allows advertisers to apply new levels of granularity to their bidding strategy for eBay Product Ads.
Nov 11 2015

Yahoo Announces Release of Products Ads Format for Search & Display

Today, Yahoo formally announced the release of Yahoo Product Ads, a new solution aimed at giving advertisers the ability to create and serve product image-based ads across Yahoo search and display. Here’s what advertisers can expect in terms of search and display capabilities.
Nov 10 2015

Combining Audience and Intent in Search with Customer Match

Being able to leverage Google's new Customer Match product now can give you an advantage over your competitors by helping you further maximize the value of your search dollar spend.
Nov 04 2015

Bing Moves to Show Product Ads on Mobile, Impact Likely Limited for Advertisers

Bing announced last week that they would begin showing Product Ads on mobile Bing searches, which couldn’t come at a better time for advertisers looking to get more out of this already quickly growing format during the holidays. However, we expect the overall impact to be slight at first for a few reasons.
Oct 26 2015

HTTP/2: Electric Boogaloo

Interest in HTTP/2 and what it means for SEO is on the rise. Here are some observations on the changes this protocol introduces and their potential impact.
Oct 20 2015

Merkle|RKG Digital Marketing Report: Q3 2015 Released

We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.
Oct 16 2015

The China Opportunity: Merkle Becomes Baidu's First US-Headquartered Reseller

As a marketer, China must be on your radar. Not only as a producer of goods but as a massive consumer of goods and services. Within the digital realm, much of this commerce flows through Baidu, which is why we’re so excited at Merkle to offer new services to help brands get up and running on what is China’s largest search engine (and so much more).
Oct 01 2015

Amazon Text Ads Program to be Discontinued

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Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.
Sep 28 2015

Google Announces Customer Match Program to Bring Email Address-Powered Ad Targeting to Search, YouTube and Gmail

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Google has announced Customer Match, a program that allows advertisers to segment and target Google search, Gmail and YouTube ads to users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.
Sep 21 2015 Takes Off In Google Shopping, Impression Share Climbs

Jet’s Google Shopping impression share in several verticals has steadily increased since their late summer launch. What does this mean for advertisers?
Sep 17 2015

Merkle|RKG and the Boys & Girls Club Cycling Challenge

This past Sunday marked what has become an annual company tradition: the Boys & Girls Club of Central VA Cycling Challenge. Most are familiar with the Boys & Girls Club mission to provide at-risk youth with a safe place to learn & grow through a variety of life-enhancing programs.
Sep 16 2015

Considerations for Paid Search Budget, Holiday 2015 and Beyond

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In diving into the impact of paid search and your strategy surrounding it, there are two important themes to consider: being present in the different moments your consumers are using their devices, and properly measuring the value driven by ads.
Sep 10 2015

Video: Standing Out in a Crowded PPC Landscape

Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.
Sep 02 2015

3 URL Tweaks to Get More out of the Google Search Console UI

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Learn how to manipulate Google Search Console URL parameters to get more out of the GSC UI than the standard filters allow.
Aug 28 2015

Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR

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Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week. Meanwhile, desktop CTR has stayed within 6 percentage points of where it was in early June.
Aug 26 2015

Ways of Word-Making: Semantic Correlation in Google Means Brands with the Right Strategies Build Better Content

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A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.
Aug 20 2015

Video: Are Your Pages Locale-Adaptive?

Learn the basics of locale-adaptive pages and view a simple tutorial on how to assess and/or troubleshoot web pages for internationalization, in this video from Merkle|RKG.
Aug 12 2015

Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on search results.
Aug 04 2015

Targeting Non-English Browsers to Produce Incremental Paid Search Orders

For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume to your program.
Jul 30 2015

Video: A Close Look at How Brands Leverage Pinterest

In this video, George Kamide discusses strategies that brands can implement in order to make their content discoverable on Pinterest, along with examples of how brands have successfully leveraged the platform.
Jul 22 2015

Prime Day Drives Amazon Product Ads Conversion Rate Down, Impressions on Google Up

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Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.
Jul 21 2015

Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

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Google Product Listing Ad performance relative to text ads is currently different on mobile than on desktop. The new Purchases on Google and Expandable Shopping Ads features may help to close the gap.
Jul 20 2015

Video: How has Mobile Impacted Paid Search?

Senior Research Analyst Andy Taylor sits down with Gemma Birch of Webcertain TV at SMX Advanced to talk about mobile paid search, touching on subjects ranging from geographic trends to cross-device estimates to the implications of the just-announced Google buy button.