It’s no secret that Chinese consumers are among the world’s most brand-conscious buyers. In fact, they’re willing to pay more for branded products compared to their price-driven peers in other markets. Chinese consumers are also more likely to use search to research and validate brands, while US searchers are more likely to search non-brand products and look for price comparisons. As such, brand value is extremely important in China. Sounds like a brand marketer’s dream. But why should this matter to digital marketers? It matters because China is the world’s largest mobile market. Its rising middle class is extremely comfortable purchasing across digital devices, not to mention nearly 90% of Chinese consumers use Baidu for search. Simply put, the stakes are high for brands in China’s hyper-competitive digital ecosystem.
It wasn’t that long ago that predicting Google would struggle in the age of mobile was all the rage. Looking at the landscape of today, however, it’s clear that Google is doing quite well for itself with the growth of mobile device usage. If anything, it seems, we should have all been worried about the fate of Bing and Yahoo in the age of mobile.
We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.
On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.
Google is always testing various ad formats, both in text ads and in PLAs. One new format that we at Merkle started to notice in January and that continues to show to this day is the replacement of product titles with the product’s brand when you click an ad within the Shopping tab.
Google's tablet SERP layout is now much different after major changes were made in late 2015. Learn how this is impacting organic performance.
For a change that has drawn so much attention, it is proving exceedingly difficult to find much of a big picture impact on key metrics from Google removing text ads from the right hand side (RHS) of the search results page and increasing their serving of a fourth top of page ad listing above the organic results, but certainly some individual advertisers may be more affected than others, and even advertisers seeing little overall impact are likely to see noticeable impacts to individual keywords and queries.
Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.
Early data indicates Google is showing fewer ads on the right rail for desktop searches.
The queries matching to phrase and exact match Bing Ads keywords may surprise many advertisers.
This week Google announced that starting in May all products with assigned Global Trade Item Numbers (GTIN) from the manufacturer will be required to be submitted with the correct GTIN value.
We are excited to announce the release of the 3rd edition of the Merkle Digital Bowl Report for download. This report pits Super Bowl television advertisers against each other in judging which brands made the most of their investment through digital amplification in paid search, email, SEO, display advertising, and social media.
There's a huge difference in how Google and Bing define which search queries can match to Broad Match Modifier keywords that could be impacting your paid search performance.
Today, we are pleased to announce the release of the Merkle Q4 2015 Digital Marketing Report. This report highlights trends and changes in the digital marketing space, providing data and commentary across paid search, SEO, display advertising, social media and more.
Google began showing PLAs in image searches on phones for advertisers with PLA campaigns opted into the search partner network in December.
Read about Merkle|RKG's work with the Oregon Natural Desert Association (ONDA) to protect the Badlands Wilderness.
Learn about the tools available to digital marketers that can help provide visibility into the offline spillover of online interactions.
We analyzed Google’s newest Search Quality Evaluator Guidelines to identify the top 5 biggest takeaways and how they can improve your SEO strategy.
There’s a lot to know about how geographic targets work in Google which can impact how advertisers go about optimizing for differences in value by geography. Here are a few things to look out for.
Google recently announced an update to its in-store visits tracking which will allow advertisers to view the estimated number of store visits tied to paid search clicks at the ad group and keyword levels, a huge upgrade for the product.
Organic search visit growth is on the decline, but why? Signs point to significant changes coming out of the Google camp.
Find out what changes have been made and how they impact SERPs, in this video from Merkle|RKG.
Gaining an understanding of your audience, your purpose for communication, and how to build an effective story with data will help to optimize your SEO deliverables.
Merkle RKG results over the past week point to a strong showing for Cyber Weekend online this year as retailers’ year-over-year sales growth picked up significantly from early Q4 levels and from the growth levels they saw just ahead of Thanksgiving Day. Last year, the five days from Thanksgiving through Cyber Monday produced 29% of the sales retailers generated from search ads over Thanksgiving through Christmas and we may top that number in 2015, as consumers have increasingly front-loaded their holiday purchases over Cyber Weekend.
Today we are excited to release the first ever Merkle|RKG Cyber Weekend Search Marketing Preview Report for download. This special holiday-focused report includes detailed trends and analyses to provide retailers with important final context before the busy holiday shopping season kicks off in earnest this week.
In an effort to create a more merchant-friendly marketplace, eBay Commerce Network (ECN) recently announced the launch of a tool called Bid Groups that allows advertisers to apply new levels of granularity to their bidding strategy for eBay Product Ads.