Blog

May 09 2016

It Sure Looks Like Yahoo is Showing a Lot More Google Shopping Ads

Since Yahoo announced in October 2015 that it had struck a new search ad deal with Google, advertisers and analysts have been left to wonder if or when the agreement would lead to any meaningful changes in the search advertising landscape. Keen-eyed marketers had spotted Google ads serving on Yahoo even in the months before the official announcement, but until recently, these tests (including a new Product Listing Ad (PLA) format) appeared to have remained very limited. Merkle data now suggests that Yahoo began significantly ramping up its use of Google Shopping Ads (aka PLAs) as early as the end of March.
May 03 2016

Branding in China's Digital Golden Age: What Marketers Need to Know About Brand-Building on Baidu

It’s no secret that Chinese consumers are among the world’s most brand-conscious buyers. In fact, they’re willing to pay more for branded products compared to their price-driven peers in other markets. Chinese consumers are also more likely to use search to research and validate brands, while US searchers are more likely to search non-brand products and look for price comparisons. As such, brand value is extremely important in China. Sounds like a brand marketer’s dream. But why should this matter to digital marketers? It matters because China is the world’s largest mobile market. Its rising middle class is extremely comfortable purchasing across digital devices, not to mention nearly 90% of Chinese consumers use Baidu for search. Simply put, the stakes are high for brands in China’s hyper-competitive digital ecosystem.
Apr 25 2016

Google Dominance Grows with Mobile Search

It wasn’t that long ago that predicting Google would struggle in the age of mobile was all the rage. Looking at the landscape of today, however, it’s clear that Google is doing quite well for itself with the growth of mobile device usage. If anything, it seems, we should have all been worried about the fate of Bing and Yahoo in the age of mobile.
Apr 19 2016

Merkle Digital Marketing Report: Q1 2016 Released

We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.
Mar 24 2016

What the Google Desktop SERP Update Means for Organic Search

On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.
Mar 22 2016

Recent Google Shopping Test Replaces Product Titles with Brand Names

Google is always testing various ad formats, both in text ads and in PLAs. One new format that we at Merkle started to notice in January and that continues to show to this day is the replacement of product titles with the product’s brand when you click an ad within the Shopping tab.
Mar 16 2016

Tablet Brand Organic Traffic Down Significantly Since November SERP Changes

Google's tablet SERP layout is now much different after major changes were made in late 2015. Learn how this is impacting organic performance.
Mar 04 2016

Google’s Right Ads Removal and Fourth Top-of-Page Ad: A Deep Dive into the Data Two Weeks In

For a change that has drawn so much attention, it is proving exceedingly difficult to find much of a big picture impact on key metrics from Google removing text ads from the right hand side (RHS) of the search results page and increasing their serving of a fourth top of page ad listing above the organic results, but certainly some individual advertisers may be more affected than others, and even advertisers seeing little overall impact are likely to see noticeable impacts to individual keywords and queries.
Feb 24 2016

Using Customer Match Lists in AdWords Campaigns Targeting YouTube

Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.
Feb 19 2016

Google Reducing Right Hand Rail Ads for Desktop Searches

Early data indicates Google is showing fewer ads on the right rail for desktop searches.
Feb 17 2016

Bing Ads Match Types Drive Unexpected Traffic

The queries matching to phrase and exact match Bing Ads keywords may surprise many advertisers.
Feb 12 2016

Google Moves to Require Product GTIN in Feeds

This week Google announced that starting in May all products with assigned Global Trade Item Numbers (GTIN) from the manufacturer will be required to be submitted with the correct GTIN value.
Feb 08 2016

Merkle's 3rd Annual Digital Bowl Report Released

We are excited to announce the release of the 3rd edition of the Merkle Digital Bowl Report for download. This report pits Super Bowl television advertisers against each other in judging which brands made the most of their investment through digital amplification in paid search, email, SEO, display advertising, and social media.
Feb 02 2016

Broad Match Modifiers: A Big Difference Between Bing and AdWords You May Not be Aware Of

There's a huge difference in how Google and Bing define which search queries can match to Broad Match Modifier keywords that could be impacting your paid search performance.
Jan 26 2016

Merkle Digital Marketing Report: Q4 2015 Released

Today, we are pleased to announce the release of the Merkle Q4 2015 Digital Marketing Report. This report highlights trends and changes in the digital marketing space, providing data and commentary across paid search, SEO, display advertising, social media and more.
Jan 15 2016

Google Product Listing Ads Live in Image Search

Google began showing PLAs in image searches on phones for advertisers with PLA campaigns opted into the search partner network in December.
Jan 07 2016

Merkle|RKG and the Oregon Natural Desert Association Fence Pull

Read about Merkle|RKG's work with the Oregon Natural Desert Association (ONDA) to protect the Badlands Wilderness.
Dec 18 2015

A Guide to Measuring In-Store Purchases Tied to Online Advertising

Learn about the tools available to digital marketers that can help provide visibility into the offline spillover of online interactions.
Dec 16 2015

Top 5 Takeaways from Google's Search Quality Guidelines and What They Mean for SEO

We analyzed Google’s newest Search Quality Evaluator Guidelines to identify the top 5 biggest takeaways and how they can improve your SEO strategy.
Dec 09 2015

Four Things You Should Know About AdWords Location Targeting for Search

There’s a lot to know about how geographic targets work in Google which can impact how advertisers go about optimizing for differences in value by geography. Here are a few things to look out for.
Dec 04 2015

Google Upgrades In-Store Visit Data to Populate at the Ad Group and Keyword Levels

Google recently announced an update to its in-store visits tracking which will allow advertisers to view the estimated number of store visits tied to paid search clicks at the ad group and keyword levels, a huge upgrade for the product.
Dec 03 2015

Video: The Current State of Organic Search Growth

Organic search visit growth is on the decline, but why? Signs point to significant changes coming out of the Google camp. Find out what changes have been made and how they impact SERPs, in this video from Merkle|RKG.
Dec 02 2015

Fundamentals of SEO Reporting: Crafting the Most Effective Message for Your Audience

Gaining an understanding of your audience, your purpose for communication, and how to build an effective story with data will help to optimize your SEO deliverables.
Dec 01 2015

Merkle RKG 2015 Cyber Weekend Search Marketing Recap

Merkle RKG results over the past week point to a strong showing for Cyber Weekend online this year as retailers’ year-over-year sales growth picked up significantly from early Q4 levels and from the growth levels they saw just ahead of Thanksgiving Day. Last year, the five days from Thanksgiving through Cyber Monday produced 29% of the sales retailers generated from search ads over Thanksgiving through Christmas and we may top that number in 2015, as consumers have increasingly front-loaded their holiday purchases over Cyber Weekend.
Nov 18 2015

Merkle|RKG 2015 Cyber Weekend Search Marketing Preview Report Released

Today we are excited to release the first ever Merkle|RKG Cyber Weekend Search Marketing Preview Report for download. This special holiday-focused report includes detailed trends and analyses to provide retailers with important final context before the busy holiday shopping season kicks off in earnest this week.