Hosting the marketing carnival again this week. Here are some links which caught our attention. In no particular order:
- From Brad Feld, musings on whether Yahoo is on its way up, or on its way down.
- Continuing on the troubles-at-Yahoo theme, ValleyWag riffs the situation couldn’t be bad enough to warrant suicide imagery in recruiting ads.
- Again from ValleyWag, if you slept through the widget 2.0 hype of the last few months, no worries: widgets are so over.
- From ThreadWatch, Wikipedia’s Jimbo Wales decrees rel=nofollow on all Wikipedia outbound links. Will this reduce SEO spam? Not entirely — wikipedia links still have great traffic value.
- From Techcrunch, on the launch of Geni, a web2.0 app aiming to solve the problem of genealogy, or how everyone is related.
- From Paul Tyma, the Mailinator disposable-email-address guy, on scaling to millions of emails a day on modest hardware. His advice: match your architecture to your business need. Obvious, yep, but often overlooked.
- Gary Price, via Danny Sullivan, on how Google is using product search filters on search results pages to aggressively promote Google Checkout.
- Continuing on the Checkout theme, TechCrunch on Google promoting Checkout via $10 coupons and precious home page pixels.
Juuso Hietalahti offers basic marketing plan for indie games over at GameProducer.net.
- Scott Allen warns about overusing superlatives in one of the leading blog posts of the last week.
- From the carnival, Charles Green advises that “trusted” is a label you want others to give you, not something to say about yourself. This from his marketing blog, TrustedAdvisor.
- Tired of the Second Life buzz and antibuzz? Darren Barefoot sguggest you get a first life, for goodness sake. Funny.
And finally, want to learn the marketing secrets of Steve Jobs? Steve Job’s top secret diary, online. Wear the t-shirt and fire everyone in sight while enjoying the parody.
If you have a marketing blog entry you’d like to spotlight, check out the marketing carnival .