Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.
Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.
Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.
Find out how to use the AdWords paid and organic report to help you analyze and optimize performance when you have an ad, organic listing or both appearing in the SERPs.
Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.
In this video supplement to the “SEO Site Audits are Broken” post, we take a look at the problems associated with the traditional way of doing SEO site audits and how we’re approaching them differently.
SEO site audits are too big, too filled with trivia, and oblivious to a company’s goals and resource constraints. This article outlines a better way.
Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.
While attribution modeling can be interesting to talk about and useful to a point, we’ve found that it has a number of shortcomings such as it’s inability to inform meaningful and actionable decisions on how marketing dollars should be spent and lack of effectiveness in getting buy-in from executive leadership to make changes.
With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.
What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?
For companies with brick and mortar locations and an ecommerce site, local SEO is very important. In this video you’ll learn five important local SEO tips to make sure that business appears for local search queries.
Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?
Nextag must either improve the quality of their traffic or lower their CPCs in order to stop losing ground to engines delivering better ROI.
George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.
Three critical strategies for optimizing small businesses’ local paid search programs.
Is anyone else concerned about the ads and competitor recommendations in Google’s Knowledge Graph?
While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.
Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.
One man’s search for the perfect Valentine’s Day gift provides a demonstration of the complexity of multi-channel online attribution.
Enhanced Campaigns do present challenges, but at RKG we think they’ll be a really good thing in the long run. Watch George Michie, Chief Marketing Scientist, explaining why this is the case.
Paul Koch, Director of Paid Search, offers insight and analysis on product listing ads vs. non-brand text ads from our Q4 2013 Digital Marketing Report. Watch the video to find out how PLAs fared in 2013 and why they need to be a part of retailers digital marketing efforts in 2014.
Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.
Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report.
Amazon announced yesterday that Amazon Product Ads may now appear on the offer listings page intermingled with Marketplace Listings.