I applaud eBay for applying the scientific method to their marketing efforts and encourage others to do so as well. We can all raise our game by testing assumptions.
How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.
A look at recent changes to the Google Grants program, an initiative that provides non-profit organizations with up to $10,000 a month to use through the AdWords platform.
The future of the digital experience can be found at the intersection of search and social. RKG CEO, George Gallate, explores this whole concept and shares his vision of where our industry is going in the future. Get George’s unique perspective on the changing Search and Social Paradigms in this video.
Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.
It is important for Enterprise SEM program managers to start thinking hard and deep about the implications of Enhanced Campaigns in the long term, as well as understanding what it is likely to become.
There’s a paradox that exists amidst the feverish pace of search industry changes: Classic, boring, “old SEO” is still what works best.
Meet George Gallate, CEO of RKG. With such extensive experience in the digital marketing world, George brings a great perspective to RKG.
Large-scale site search and dynamic content can be problematic for SEO and both issues generate many questions at conferences and online. This article is an attempt to set clarity on the subject.
Google Webmaster Tools links can show up as regular content with no tag in the vicinity.
Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.
Learn how to manage enterprise level SEO programs for both users and search engines in our webinar featuring industry thought leaders.
It seems like every few weeks Facebook launches a new ad type. This guide describes the ad types available to smaller scale marketers.
Learn how RKG recommends dealing with the many variations of products on ecommerce sites, and keep both users and search engines happy.
Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.
If we wanted to be picky about it, we’d say 404 pages are not errors and can even be (blasphemy!) an acceptable user experience.
If the striving marketer holds these ideas as guiding principles, it will help her to stay pointed towards success.
The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012.
Watch as Adam Audette covers the main components of an SEO strategy for travel websites including, local and international SEO, rich snippets, mobile, social media and more.
We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.
Facebook announces the development and roll out Graph Search, which will include web search powered by Bing.
A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.
The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.
“It depends.” Most clients don’t want to hear those words. Yet you’ll inevitably hear them uttered by every SEO at RKG at some point.
The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.