The correlations that serve us well for auction-based bidding do not necessarily answer our needs in cross-channel attribution.
Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.
With technology comes a mass of communications, and with that, opportunity. Find out how RKG thinks about this and what it signifies to us.
For the search marketer, how do you monitor the various device, OS and SERP changes quickly and efficiently for top keywords?
Responsive design can be a great solution for mobile websites, but not always. Learn about the pros and cons.
It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.
Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.
Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers.
The benefits of shifting brand ads to the bottom of the SERP seem obvious, but not all traffic is getting captured by the organic listings.
Shopzilla announced that it will update its current Smart Pricing program to a Single Rate bidding model starting on June 18th. The new Smart Pricing will utilize a single minimum bid of $4.00 per click for every product category.
Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it.
It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.
Speed up site searches checking indexation rates for a batch of sites using Excel, a browser add-on and this quick little process.
Learn how the rel=”canonical” tag is meant to be used and how to properly implement it to handle duplication and manage link equity.
There are many implications of Enhanced Campaigns, and one new feature is going to have a big impact on display campaigns, in a good way.
Learn to navigate the complex display advertising landscape. RKG will walk you through the labyrinth of ad servers, ad networks and more.
International SEO can be daunting, but there are really only a handful of key elements to get right. Read on to learn the fundamentals.
Learn to create a long-term link development strategy including integrating social media and whether mobile deserves special attention.
No doubt weather impacts marketers. A colder or warmer than average season may help or hurt a business, depending on the industry. At RKG, we are noticing the effects of an abnormally warm March 2012 on year over year performance figures.
We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
As tablets replace laptops…that’s right folks tablets are replacing laptops, not desktops…it creates the impression that “mobile” is rising and “core search” is falling.
The accuracy and specificity of paid search keyword and landing page performance can provide valuable insights into your SEO program.
I applaud eBay for applying the scientific method to their marketing efforts and encourage others to do so as well. We can all raise our game by testing assumptions.
How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.
A look at recent changes to the Google Grants program, an initiative that provides non-profit organizations with up to $10,000 a month to use through the AdWords platform.