THE RKGBLOG

2013

Achieving optimal performance with PLAs and Google Shopping at scale involves far more than just feed management. In this video we touch on a few of the key ideas to keep in mind. Download the full Dossier 4.3 to read the complete article.

Maximize your digital marketing and customer acquisition efforts during the very competitive holiday season with six key tips from George Gallate.

RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.

We can finally put some hard numbers to the question of how the 6 day shift in the holiday calendar has impacted consumer behavior so far, and what we might expect to see over the next few weeks.

Shoppers stay up later on Cyber Monday to take advantage of deals last minute. How could this affect your paid search strategy?

How are trends around mobile and email affecting attribution modeling? To find out, watch today’s video addressing this topic in detail.

Learn how to make best use of auto targets for product listing ads. Also be sure to watch parts one and two in this three part PLA series.

After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.

RKG is proud to have delivered great results for Nine West, the popular brand catering to a diverse audience of career- and fashion-minded women, since taking over management of their Paid Search and PLA program last year.

Get the latest insights on CSEs including eBay Commerce Network, Shopzilla-Bizrate, Bing Shopping and more from our Digital Marketing Report.

Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.

Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on product listing ads.

Learn how to maximize the effectiveness of product listing ads in part 1 of this 3 part video series.

Find out what our Q3 2013 Digital Marketing Report uncovered regarding Enhanced Campaigns and their effect on the paid search landscape.

Inc. magazine’s Hire Power Awards recognizes America’s leading job creators.

Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.

New 2013 search engine features and products can help you take full advantage of the upcoming holiday season.

Google announced a change to their Ad Rank logic that has likely resulted in advertisers paying much higher CPCs for their brand terms.

Learn the three key elements to maintaining a productive relationship between an agency and the client’s business units.

The holiday season has grown longer for five straight years, until now. How might the short holiday season impact your paid search program?

Nextag, a leading comparison shopping engine, recently released its updated Rate Card, which contains a couple of interesting changes.

Find out how RKG is leveraging newly available data in Enhanced Campaigns to improve geotargeting and drive results for our clients.

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Some brands see a large amount of PLA traffic coming in through branded queries. Here’s one solution for segmentation and optimization.

Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.