THE RKGBLOG

2012

Google’s new ad cannibalization study is a significant improvement. There are still refinements we’d like to see.

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

Enterprise SEM practices apply not just to direct response advertisers, but to brand advertisers as well.

Next week, RKG will officially kick-off a new series of events focused on providing advertisers with tactical ideas for improving their online performance.

Or, put another way, ‘over-optimization’ is synonymous with ‘no real business model’.

Learn how link building is impacting more of your online presence than you think and how to better understand its impact.

Who are the most influential figures in SEM?

Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.

Can we just assume our dayparts are appropriate across all devices? User behavior suggests tablets and desktops are not neatly interchangeable, neither in the minds of users nor in how marketers should address them strategically.

An Enterprise Paid Search program can be, and should be, a sophisticated operation. Sophistication drives performance, but can often lead to challenges with perceived performance within the organization.

We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.

At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages.

The battle between revenue and relevance laid bare.

Even our engineers can’t anticipate everything!

The ability to assess our marginal performance is a critical step in moving away from a model under which aggregate results can mask inefficient returns on the edges.

Major updates from Facebook and Pinterest will change how marketers utilize each.

Today I have the privilege of sharing with you how RKG approaches link development, how we see it in the context of SEO strategy overall, and if you’re lucky, a bit about where we see our efforts going in the future.

It has to be a tricky situation being a niche search engine that’s trying to grow its user base while driving up revenue per search.

Google officially launches their newest and arguably biggest change to the AdWords sitelink format.

You can’t control both spend levels and efficiency metrics. The more you predetermine one, the less control you have over the other.

Domain Authority is so powerful, that it easily woos Google into giving up her prizes: rankings. DA is the Kavorka and Google cannot resist.

The conclusion to the Google Preview Incorrect Landing Page on PPC Ad mystery and a curl command tutorial to test against user-agent strings. Enjoy!

It’s clear that consumers are buying and using the Kindle Fire in numbers that no one, but Apple, can claim. Exactly how those consumers appear to be using them may be of particular interest to marketers.

Fresh SEO updates for the past few weeks: Google + users double, Focus on the User bookmarklet, Google page layout algorithm update, guest blogging tool and the freedom to link out to 404 pages.

The Google Mobile Ads Blog recently featured a case study of Sweetwater Sound Inc. that highlights how they have been able to capitalize on the growth of the mobile traffic segment.