THE RKGBLOG

2012

Recent Google patents and documents may offer a glimpse of the aspect-driven future of search.

Two years after Google Instant sparked concern about the erosion of the long tail, how is query length holding up?

Facebook, Google+ and Twitter can help make your content more shareable with rich snippets of content that can be shared across platforms.

Learn how RKG creates link building strategies and performs high-level competitive analysis.

Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.

A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.

A Google message to webmasters stirred up some fear earlier this year, resulting in several discussions in the Internet marketing community on the current effectiveness of negative SEO.

This article will outline the appropriate SEO method for handling product versions, colors, sizes and variations on ecommerce sites.

Are you utilizing your page posts for advertising with Facebook’s Page Post Ads? If so, it is important to make sure that your posts are optimized so that the advertisements are being displayed in a user-friendly way.

The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers

Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?

Advertisers know best about marketing objectives in different geotargets. More bidding controls would help achieve these goals more easily.

Quality sites with quality links should be fine.

Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad position.

First, shut off the water.

It’s no secret that Microsoft adCenter has made a number of changes over the last year or two that have brought its search ad product closer in line with “industry standard”, i.e. Google AdWords. Now it appears that adCenter is testing their own version of Google’s Product Listing Ads.

The narrative goes that Google is making life hard for SEOs with the intent of biasing results in favor of big businesses (read: big advertisers) at the expense of small businesses. Is this valid criticism?

Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.

Many robots.txt best practices are well established, and yet we continue to see incorrect information spread in prominent places.

A raft of relatively new vendors are pitching a ‘new’ way to do website conversion optimization that appears to be a no risk proposition for the advertiser. Is it?

RKG data suggests that Yahoo’s reported paid search revenue gains have been driven by higher CPCs on brand terms.

As difficult as the technical barriers are to smart attribution, the human hurdles are even higher.

Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?

Explore a list of resources designed to help you take your link building thinking to the next level.

Big news on Facebook advertising.