THE RKGBLOG

2011

Performance-based pricing creates an incentive for poor performance.

It’s not particularly surprising to hear that, when asked, the general public overwhelmingly rejects the idea that advertisers should be able to target ads to them based on past web browsing. Still, it’s not altogether clear whether there is truly an organic groundswell of concern or if this is simply a knee-jerk reaction to an issue few have deeply considered and one that is easily conflated with more serious privacy issues.

It’s human nature to want to know what everyone else is doing. But don’t burn valuable time and money studying benchmarks.

In a year when most did well, it’s important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.

The “Decision Engine” looks a lot like “Search Overload” to me.

Let’s not lose sight of what really pays the bills!