THE RKGBLOG

2011

Bing’s restrictive broad matching appears to be weighing down Search Alliance revenues.

By now, the question online advertisers are facing with regard to Facebook advertising is not “why?” but “how?”

Spending on Google.com and Google’s network will dictate how well Google’s earnings turn out this week. Across our client base, we see Google ad spend increasing 27% YoY in Q1.

Product Listing Ads are an effective supplement to AdWords Text Ads.

Terrific opportunities for talented people.

In our experience, regardless of how well one follows adCenter’s Editorial Guidelines, something will inevitably be flagged with a “Pending Editorial Review.”

We’ve been designing a robust, advanced, and powerful SEO crawling tool over the last several months. SEO Scalpel is designed to focus in on very defined, specific criteria on a site and deliver it in CSV files for deeper analysis. A partial list of SEO Scalpel’s functionality is as follows: Efficient and fast crawling Scales […]

Initial thoughts on Google +1

The details of tracking matter

One would think a technology company would at least understand tracking technology, but one might be mistaken.

A number of advertisers are beginning to receive emails from Google announcing upcoming changes to the ability to target tablet devices.

We look at data from a few clients testing Google’s new merged headline format.

How to set and manage initial bids for new programs if you don’t have sophisticated tools.

We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here’s what we found.

Assessing quality is beyond difficult for algorithms.

It’s safe to say this is an unprecedented time in SEO. The beginning of 2011 has proven a difficult one for Google’s PR team, with widespread attacks on its search relevance. The attacks came from all corners, from prominent publications like the New York Times and Wall Street Journal, and influential blogs like TechCrunch and […]

There have been a number of great articles written in the past week covering Google’s recent “Farmer” algorithm change. We thought we could add to the discussion by focusing on the performance of these sites as Google Search Partners.

If we assume that keyword length is an imperfect-but-still-worthy proxy for the specificity of a phrase, then we’d expect to see a mathematically positive relationship between keyword length and conversion.

George Michie interview with Scott Silverman of Ifeelgoods.

Although it has seen gains in overall search share, the Yahoo! and Microsoft Search Alliance has had trouble monetizing its traffic.

Could Google crank up its revenue? Sure thing.

While bid management is critical to the success and scale of a paid search program, it’s certainly not the only thing. Bids can account for, but cannot overcome bad or broken landing pages, poor query matching by the engines, unappealing and vague copy and a whole host of other issues that may get short shrift if bidding is difficult or given undue attention.

Google is giving users a more ‘natural’ experience.

There is a real opportunity for advertisers to segment their spend by browser version or, more realistically, let Google try to do it for us.

Performance based pricing doesn’t create the right incentives for reasons beyond just math.