THE RKGBLOG

2011

Maybe the big advertisers should get a boost.

An early read on the potential of the Google+ project.

In the complex world of media mix analysis it’s important to have a trustworthy guide. Just as a last touch attribution model can lead to mis-allocation of resources, over-crediting first touches can mislead as well.

Are there literary parallels in the government’s recent moves against Google?

Looking at data across RKG’s Attribution and Facebook clients we assess how Facebook users are currently fitting into the larger multi-channel picture.

Advertisers may be limiting their paid search campaigns to hit end of quarter goals without fully understanding the possible consequences.

RKG’s VP of Client Services, Matthew Mierzejewski discusses our experience working with PLAs with the Inside AdWords blog.

We take a look a mobile traffic patterns by time of day and day of week and consider the implications.

Regularly researching keyword opportunities and expanding your term list is critical to the success of a paid search program, but knowing when to delete keywords with low potential is also an important consideration in managing PPC accounts at scale.

Who do we work for, the department/employees that hired us or the company that pays our fees?

Welcome Paul Wilson

Smart bidding is about matching bids to the value of traffic at the most granular levels: what is this click worth on this keyword, given this user search, from this geography, at this time, on this day?

To do this at the highest levels, it is often necessary to pull in data beyond what is available from the engines and typical conversion tracking systems. Let’s take a look at 6 types of data that when fed into your paid search bid management will take your program to another level.

+1 on the page is here to stay

Good data analysis is the foundation of good marketing; bad data analysis is a waste of time.

Hi. My name is Alex. I’m a Paid Search Analyst and would love to tell you about my experience as a new employee of RKG.

In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.

What has been the impact of Microsoft’s deal with Conduit, a provider of customizable toolbars, and what does it say about the future of search?

Quick tips for optimizing your PPC program for high-end mobile devices!

Test: If you’ve been working in any industry with an online presence, whether as a business owner or a consultant of some kind, you’re likely quite familiar with the major social media sites around (Facebook, Twitter, Myspace, etc.). While these sites are important for marketing your business online and establishing beachheads in the social media […]

RKG is very pleased to welcome John T. Shea, formerly of Google, as our new VP of Strategic Accounts.

Quick tips for implementing & refining Google Sitelinks.

We provide an overview of the unique metrics available to Facebook advertisers.

My SEL piece for this month in case you missed it: Suppose you run a banana stand. You buy pallets of bananas and sell them for $1.00/banana to poor saps in the airport. You normally buy bananas from Farmer Jones for $0.30 each. You have an additional $0.60/banana in expenses for delivery costs, storage, staffing, […]

Algorithms, particularly poor ones, with insufficient human oversight is a problem that can affect both the competitive price setting for books and the bidding of paid search ads.

We walk you through the basic process of setting up your first Facebook ad campaign.