THE RKGBLOG

2011

Pagination has always been a sticky problem for search engines. While not nearly as complex as faceted navigations for SEO, they can certainly cause crawling inefficiencies and excessive duplicate content.

Paid search remained resilient in Q3, with data from the RKG client base showing that year over year growth rates accelerated for both ad spend and revenue.

In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.

We’ve long maintained that conversion rates don’t vary much by position, but we haven’t had such a clear view of the position of each ad click until now.

Far too much has been written about Quality Score already and I’m loathe to add to the pile, but I have some ideas that might help us all.

A recount and analysis of some of the more interesting bits from the Google antitrust hearing.

…And the SERP changes continue.

Though not all Facebook Likes are equally valuable, comparing our own count to those of our competitors is a common proclivity and it can offer guidance as a high level benchmark, particularly if we consider some context.

While ValueTrack can provide useful insights about individual ad clicks, its functionality isn’t as well known as other AdWords reporting features.

A Google test could mark a significant turning point in the convergence of SEO and PPC.

Click-by-click position data available now in AdWords!

After an ad matching change that was not impactful, advertisers looking to grow Bing traffic may want to test their strategy around tail terms.

Driving new leads through paid search can and should be a profitable endeavor. However, it’s not an easy one.

Big news! AudetteMedia has been acquired by the search marketing firm RKG. We’re beyond excited, we’re stoked! We’re psyched! We’re pumped up! RKG is one of the largest paid search marketing firms in the world, in terms of managed advertising spend. In addition to PPC, they offer technology solutions in attribution, comparison shopping, social media, […]

Sometimes 1 + 1 = 4

Big news! AudetteMedia has been acquired by the search marketing firm RKG. We’re beyond excited, we’re stoked! We’re psyched! We’re pumped up! RKG is one of the largest paid search marketing firms in the world, in terms of managed advertising spend. In addition to PPC, they offer technology solutions in attribution, comparison shopping, social media, […]

An analysis of the current state of mobile and tablet ad traffic.

Leeches shouldn’t complain about the taste of blood.

An examination of the impact of product price on sales per click and how signals should be considered for bidding.

How should advertisers and their agencies think about cookies?

Good advice is in the eye of the beholder.

Observed paid search CPCs are often far lower than the bids we set. How do we best take this into account?

We’re seeing Bing mix paid ads with its organic links.

A primer on metrics for those new to paid search or anyone in need of a refresher.

There’s little to suggest a real turnaround in the works for the Search Alliance as the engines get set to release their Q2 earnings.