THE RKGBLOG

2011

Prior to the Search Alliance, you might remember Yahoo Search offering Rich Ads – multi-component ads, eligible to serve for brand terms. Just last month, Rich Ads became available to all adCenter advertisers.

Our recap and analysis of some of the biggest developments in SEO and search for the week ending December 23rd, 2011. GWT search queries Python script, rich snippet spam, the launch of SEOmoz historical link data and a Google bug!

Could Google, who reaps the lion’s share of paid search spend from American advertisers, see its revenue grow 33% year over year if overall paid search spending declined by over 14% as Kantar Media reported?

Is the Star Trek computer the model search engine?

Our recap and analysis of some of the biggest developments in SEO and search for the week ending December 16th, 2011. Recent mobile news, international SEO and Panda updates.

Have you ever wanted a site to appear in country-specific organic search results, without going through the trouble of creating full-blown country-specific sites? Well, you’re in luck, but be ready to act like a guinea pig! One of the most rewarding aspects of search engine optimization, is continually working in unique, and sometimes, strange situations. We […]

This is an update to our previous article on the SEO Impact of Losing Search Query Data back in late October. Now that more time has passed and Google’s rolled out secure sessions (with suppressed query data) widely for its logged in users, we can assess the damage with more accuracy. Here’s where we are […]

Google recently introduced the ability to automatically push keyword bids to the top of page CPC. Does it make sense for advertisers to utilize this new feature?

Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.

Our recap and analysis of some of the biggest developments in SEO and search for the week ending November 25th, 2011. SEOmoz model updates, the European Court of Justice weighs in on SOPA, and Google released another Panda update.

Our recap and analysis of some of the biggest developments in SEO and search.

The tumult around Google’s move to encrypt searches for signed-in users obscured the larger issue that data for organic search traffic has never been as robust as the data we have for paid search.

There are plenty of good reasons to advertise on your brand regardless of ROI. But is it ROI positive? It depends…

As we move toward the holiday season, more online retailers are interested in unlocking spend on Facebook, but quick wins will lose momentum if not anchored by a larger plan.

Smart anticipatory bidding can make you money at the holidays.

In order to get the most out of social media, you must broaden your scope from focusing on one-click conversions to the entire Facebook Marketing Ecosystem.

To help make sure your CSE efforts not only hold up, but excel this year, we offer 10 tips for a successful holiday program.

Google withholding SEO referral data for logged-in users has caused quite a stir. But what is the actual consequence so far?

Pay-per-call is here, but will it take-off?

Conversation with Jonathan Alferness on new landing page Quality Score signals

RKG has been experimenting Dynamic Search Ads for some time now, here’s our read on this significant new AdWords product.

Deloitte LLP released its annual Technology Fast 500 list today and RKG is pleased to announce that we made the list.

A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. To realize a competitive advantage, and to really integrate learnings from each channel, we need to dig a little deeper.

With RKG now offering comprehensive SEO services, we highlight some of our favorite and most useful SEO blog posts.

Trend data is fascinating, and occasionally even useful!