THE RKGBLOG

2009

More scratchings on the so called PPC buying cycle.

My monthly column for Search Engine Land in case you missed it.

Follow up on Amazon’s change in policy, and why it’s so hard for others to follow suit.

Amazon bars affiliates from PPC advertising.

We took a look at “Market Share” of the big three engines over time and saw some interesting trends.

Today I noticed a new feature on my Google results pages: A “web” plus box that expands to show new SERP features.

It’s important to make sure that your day-parting bid logic changes with the demand. We’ve seen a number of our client’s day-parting rules move up and/or down when compared to 2008.

As a consumer, if a banner ad, or a search ad, catches my eye, why wouldn’t I click on it? The key is that in either case just getting me to click isn’t a win. It’s a two part process: 1) Get my attention, 2) Sell to me.

Is your PPC program hitting on all cylinders in this environment? The stakes are higher than ever.

MSN adCenter’s normalization and ad serving logic can cause some undesired effects.

Anyone interested in studying at RKG U?

There’s a difference between hunting and chasing. Similarly there’s a difference between PPC execution and marketing blather.

Are you looking at the right numbers? Do you control data or does it control you?

I just received a very strange email asking if we have any Adwords accounts for sale. The buyer was willing to pay “$300″ for any old accounts that filled his requirements. This is probably a scheme to purchase accounts with some history and no red flags for Quality Score purposes. But why would someone want […]

The following post is based on a presentation I did recently at SMX West (here it is on SlideShare). The topic was SEO for ecommerce sites, and I used my experiences working with Zappos to create a short (but hopefully useful) set of tips. Overall, my presentation was less focused on practical tips and more […]

There is no substitute for flexible systems and smart, well-trained users.

Taking a look at the first month and a half of Q1, it looks like the pain in the retail sector is spreading and deepening.

Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo’s bottom line, than with those of their advertisers.

We’re hiring engineers.

This was published at Search Engine Land on Monday February 16th, in case you missed it.

Only run terms on Google using exact match or only run terms on broad: which idea is more correct?

It’s SEO geek accessory time again! Remember our fancy-dancy t-shirts we gave away a few months back? Well, we’ve gone a step further this time. The shirts were so popular that we ended up doing two large orders, and have given all of them away. It’s time to up the ante… Desk Holders with SEO […]

Transparency makes for better business, and for better government.

Tonight I opted out of several catalog mailing lists to reduce excess mail; none suggested email.

I’ve been asked to join Google’s SEM Advisory Council. Here are some things we want from Google in 2009.