It’s hard to buy loyalty.
Could inadvertent trademark violations cost your company?
A look at how Bing Shopping (formerly MSN Shopping) integrates with paid search advertising.
Hacking through the mythology surrounding Google’s Quality Score.
Find Out if the Settlement Applies to You.
A more careful study yields a different perspective.
Bing hasn’t stolen much traffic yet, but the traffic it has taken seems to be high quality and the source may surprise people.
How your PPC efforts are tracked can have a significant impact on the program’s performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 – 30% of the sales driven by paid search. Find out why and how to plug this hole.
Is the customer always right? It depends on the service.
The May data is in, and while one month does not a trend make, we certainly like what we see.