Jan 142010

2009 Best of RKG Blog

For those of you who are new to RKG Blog, we thought we'd cobble together a list of what we think were our most enduring posts of 2009. We left off news posts like Mark's -- he was the first person in the industry to spot eBays migration from Yahoo to Google ads. Important post, but no longer as relevant as it was at the time.

Anyhow, we think these are as close to "must reads" as we had to offer last year. If we missed one of your favorites let us know :-)

Paid Search Practices

Why Budget Search?

Lifetime Value

Recognizing Signal and Noise in Paid Search

Importance of Landing Pages

Bid Management

Proper tail bidding requires flexible clusters

The Folly of Position Bidding

Managing thin data

The power and pitfalls of automated bidding

Good Rules and Bad Rules in bid management

The importance of atomic bidding

"Portfolio Bidding" has more than one meaning

Analytics and Research

Broad Match Bug

Buying Cycle in Paid Search

Multichannel Attribution and Paid Search

Impact of Geography on PPC: Online

Impact of Retail Store Presence in Paid Search

The Problems with Syndication Networks


Call Center Spillover

The Gaping Hole in Analytics Tracking Packages

Thanks so much for reading our ramblings and for the invaluable commentary. We have some good ones coming down the pipe and more research studies on the way as well.


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