As a citizen, I’m pleased to see the Palin paid results free of crass commercialism, partisan attacks, and sleazy picture sites. But I wonder: why are those ads not there today?
Sarah Palin ads on AdWords.
Our advice on setting rational PPC bids.
A big public “Thank You!” to all our clients who made our Client Summit a smashing success!
At RKG, we follow a bid-to-economics strategy, because this approach generates greater profits for our clients.
Last week at SES, I sat in on the Black Hat, White Hat session. The panelists gave their definitions of “white hat” and “black hat” SEO, and then talked about particular techniques, such as paid links, and whether they thought they were OK or not. The panelists talked about shades of gray and the lack [...]
Zappos has expanded beyond shoes.
The Rimm-Kaufman Group, a Charlottesville-based search marketing agency, has been named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America.
Wanting to learn more about Google Content from the publishing side, last week we placed ads on a single page of this blog. Here are our initial impressions.
if a company needs research to determine what customers want, then the company is probably too far from the customer, and the software or product or service they produce will likely miss the mark.
Here are the top 30 RKG blog post titles to date.
… okay maybe not dirty, but you get the idea :) Moderating email discussion lists – be they business-to-business, tech- or consumer-oriented – takes a great deal of skill, patience, and tact. Light touch is the goal with moderating, but it sometimes takes a heavy touch to steer the ship. Balancing that line is the [...]
You heard it here first!
After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?
We here at RKG are darn proud to make IR’s top vendor list for the second year. A big “thank you” to all our clients, big and small, retailer and non-retailer, for allowing us to serve you.
When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?
Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.
Enough about us; tell us about you.
The ad spend share situation by engine is essentially unchanged since last month.
As Joel experienced in the 58th St. Starbucks, going to extremes can lead to suboptimal outcomes.
This year’s gathering is being held September 15-17 in Las Vegas. RKG will be leading roundtables and providing 1:1 Website Critiques. Hope to see you there.
Merlin Mann at Google on managing email overload.
While savvy shoppers probably recognize “voucher” as a synonym for “coupon”, “voucher” may avoid the flow-destroying, avoid-being-a-sucker obligatory google coupon search. Nobody wants the nagging doubt they may overpaid.
As I was logging into Facebook to check out the redesign, I noticed this little checkbox to “set Facebook as your home page”. I don’t recall seeing that before. I am impressed that it’s not selected by default. Once they get all those default home pages, they just need to expand their partnership with Microsoft [...]
Asking about what would complement someone best — what a nice and effective way to discuss someone’s less strong areas.