Steve Rubel recently wrote a blog post about measuring online influence. He concluded that Google PageRank is the ultimate way to measure online influence. I completely disagree. I agree with him that we need better measures and the ones that we have are looking through a glass darkly (at best), but PageRank is probably one [...]
Considering the perspective of paid search advertising, how should online advertisers be responding to the crisis on Wall Street?
Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.
Happy with your position crawling bid system? Find out why it is undoubtedly leaving money on the table.
A few days ago, I noticed that Zurich-based Googler John Mueller posted a Twitter link to Google’s new Moderator application and invited everyone to ask Google engineers, such as Matt Cutts, questions. I asked Matt to bring me some frozen yogurt from the Google cafe. As Google Moderator takes advantage of the wisdom of crowds, [...]
Could wide-spread adoption geo-targeted advertising spell doom for online marketers? If brick and mortar stores start channeling resources towards local search, might “national” advertisers be outbid to the point of extinction?
Branding and Direct Marketing are different beasts, for sure. But aren’t they both geared towards generating ROI in the long run?
We do not observe broad weakness in online sales.
Google released their Quality Score Changes early last week. Based on early results, we’re seeing minimal effects.
Last week came the real GE/Google energy announcement.
If you’ll be at SMX East October 6-8, we’d love to meet up at the show.
Our blog just crossed the 100,000 mark on spam blog comments.
Posting my solution on how to export starred posts from Google Reader.
Never send fatal errors to outside world.
Online retailers seeking the elusive Pirate demographic can use a free English-to-Pirate site translation service.
“Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.”
Here’s a three minute video with some advice on how aggressively to bid in paid search.
Today’s pet peeve: illegible captchas.
Knowledge-based solutions for maximizing returns on internet marketing budgets.
Driving in this morning, three stories on NPR caught my ear as having a paid search angle.
This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.
Are you headed to the Shop.org Annual Summit next week? We’re participating and would be happy to meet up at the show.
I’ve been using Google’s new browser for a day and a half now. I like it.
In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.
In the next few days, Google will release an open source browser named Chrome.