Some of our most popular non-PPC posts, about online marketing topics more generally.

The Rimm-Kaufman Group manages paid search for a great many retailers across just about every vertical and the October pain was felt by all of them. We know that the stakes are incredibly high going into this holiday in particular, placing a premium on getting the details right. Here are some tips to help out.

Yesterday Google announced SearchWiki, allowing Google users to customize their search results.

Final batch of most popular RKG paid search links, based on Feedburner readership stats.

As we approach our 800th post, we decided to highlight some of our most popular posts.

Wise words from Paul Kedrosky.

If anyone would benefit from a data set tracking the use of political paid search advertising in the 2008 US Presidential cycle, we have one to share.

A new twist on gift cards this season from Target.

Shop.org recommends discounting and free shipping for Thanksgiving. But when all retailers adopt this strategy, nobody gains share and everybody loses margin.

Configure Akismet to vanish Russian spam comments.

An excellent powerpoint giving technical background on some newer approaches for websites attacks..

The U.S. Court of Appeals for the Federal Circuit narrowed what can be patented as an abstract business method.

Proper attribution is critically important, and we recommend revisiting your cookie windows periodically to make sure you’re in the right neighborhood. Too long and you’re liable to waste money by over advertising, too short and you may miss opportunities.

Monitor your brand across 22 social media sites.

As November begins, the situation has become bleaker.