“We’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. “

J. Crew responds to the Tonight Show.

The Buying Cycle is used by some as an excuse for overspending on general keywords. It’s a lovely theory, but we thought it was high time to take another look at whether the data supports it.

Helpful or harmful to users and advertisers?

Sequoia Capital’s powerpoint on the economic crisis, allegedly leaked.

Allowing inbound links to fail on nonexistent pages is a marketing crime.

We recently had a small batch of t-shirts made and sent them out to our SEO friends. Here are some of the pictures we got back! The t-shirt was accompanied with a letter asking for a photo of the recipient wearing it. Not everyone replied, but here are the ones that did. Want an SEO [...]

I don’t get it.

Walmart.com is promoting Obama and McCain videos from the homepage.

Irrational over-bidding helps none of us, except Google.

If advanced database topics quicken your pulse, check out OpenSQL Camp.

Does the history of search engine optimization (SEO) even matter? I believe it does. In an industry that suffers from lack of structure and standardization, having a fuzzy history only turns the blinds another notch dimmer. Without having a clear frame of reference for where we originated, it makes it more difficult to chart progress [...]

Considering the perspective of paid search advertising, how should online advertisers be responding to the crisis on Wall Street?

Our business is going really well thanks to our great clients. But looking at some other folks included in our category makes me shake my head in amazement…er something.