THE RKGBLOG

July 2008

This year’s gathering is being held September 15-17 in Las Vegas. RKG will be leading roundtables and providing 1:1 Website Critiques. Hope to see you there.

Merlin Mann at Google on managing email overload.

While savvy shoppers probably recognize “voucher” as a synonym for “coupon”, “voucher” may avoid the flow-destroying, avoid-being-a-sucker obligatory google coupon search. Nobody wants the nagging doubt they may overpaid.

Asking about what would complement someone best — what a nice and effective way to discuss someone’s less strong areas.

Our thanks to the MSN engineers for the many calls and emails clarifying the V5.1 API docs. These are places we hit snags.

A cornerstone of search engine optimization is the analysis of server log files. Analytical tools are essential, but we need direct access to the raw logs in order to study bot behaviour and spot errors, patterns and potential crawling issues GUI analytics can’t give us. We use a number of tools to diagnose crawling and [...]

RSS is about content, not presentation.

“In social networks, on the other hand, users show up to find friends; ads are, at best, irrelevant to that goal.” Byran Urstadt, Tech Review

Some thoughts on a recent Shop.org thread: should online retailers pitch their channel as a money-saving response to that increasingly costly drive to the mall?

Part 3 of a 10 part series on the attributes of top-tier bid management systems. Today we focus on the power of feeding post-sale information into your bidding system.

Dell’s direct marketing has always been impressive, but this recent full page branding ad in the New Yorker left me befuddled.

It is an important time for the affiliate industry: alot of retailers are starting to question where affiliate marketing fits in their world. — Larry Joseloff, Shop.org

Looking at our agency’s client base in aggregate, last month Google received 79% of our clients’ ad dollars. Yahoo received 17%. Microsoft received 5%.

Softball, mysql, and Bush.

George Michie wrote a solid SEL post on the perils of overly-automated keyword generating systems.