posted by Alan Rimm-Kaufman | March 31, 2008 | 1 comment
Here’s a video from Steve Souder speaking about site speed at Google in November.
posted by Alan Rimm-Kaufman | March 31, 2008 | 1 comment
Be unique in your merchandising and value proposition, not on where you put your site search box. Testing and usability labs show that conversion suffers when users can’t find site elements where they expect them to be.
posted by Alan Rimm-Kaufman | March 30, 2008 | 1 comment
Polyvore lets people make collages of cool products from across the web.
posted by Engineering | March 30, 2008 | 3 comments
Shhhh… RKG engineers crack Google’s PR server.
Category Code, Fun, Google | Tagged 1600-Amphitheatre-Parkway, android, april-fools, Code, Fun, Google, hack, mad-libs, open-social, security-hole, sitemap, war-games
posted by Alan Rimm-Kaufman | March 27, 2008 | 6 comments
If you’re mailing catalogs, are you watching what is happening over at Catalog Choice?
posted by Alan Rimm-Kaufman | March 27, 2008 | 2 comments
Don’t choose a e-commerce platform; first, choose the type of platform, then choose the right platform of that type.
posted by George Michie | March 26, 2008 | 2 comments
Which advertising dollars drive sales, and which don’t? Direct mail drives web sales, web advertising drives phone and retail business, and within web, paid search drives email and vice versa. It’s increasingly difficult to see. We’ll give some tips for finding a way through the maze.
posted by Alan Rimm-Kaufman | March 24, 2008 | 3 comments
Some follow-up thoughts on Google’s search-within-the-site.
Category Business, Google, Web Marketing | Tagged adwords, birthday, bob-tedeschi, Business, GOOG, Google, google-adwords, john-battelle, new-york-times, nyt, paid-search, PPC, search-within-site, serp, swts, techcrunch
posted by Alan Rimm-Kaufman | March 24, 2008 | 3 comments
Several of our clients report receiving fake Adwords phishing emails.
posted by Adam Audette | March 23, 2008 | 118 comments
The following post was inspired by a presentation I did at Searchfest earlier this month. Since this blog is new, I’ll be posting articles on fundamental marketing concepts that we can use as reference points on the site. This is the first in a series of posts along the theme of Internet Marketing Fundamentals…
If you’re a retailer running a home-grown e-commerce stack, your engineers will enjoy and benefit from Cal Henderson’s “Building Scalable Web Sites”.
posted by Alan Rimm-Kaufman | March 20, 2008 | 6 comments
I recorded my NEMOA presentation and posted video.
Category Business, Code, Comparison Shopping, Google, Miscellany, SEM, SEO, Social Media, Web Marketing, Website Design, Yahoo | Tagged Blogging, Books, Business, Code, Comparison Shopping, Google, jump-cut, jumpcut, Links, Miscellany, nemoa, nemoa-conference, new-england-mail-order-association, SEM, SEO, Social Media, Web Effectiveness, Website Design, Yahoo, youtube
posted by Adam Audette | March 18, 2008 | leave a comment
Is there an interchange between search engine optimization (more accurately, internet marketing) and usability? That’s the question veteran SEO Grant Crowell asked Jared Spool, a veteran usability engineer, in a twenty minute phone interview. Grant Crowell of Grantastic Designs enaged Jared Spool on the topic in late November of 2007, and shared it with the [...]
posted by Adam Audette | March 18, 2008 | 1 comment
The Register recently ran an article outlining some critical issues with Adwords. I was quoted in the article, along with Andrew Goodman, Dan Thies, Aaron Wall and others. I thought it was fairly balanced and well-researched. I want to make clear that while I don’t consider Google an “evil” company in any sense, I recognize [...]
I’ll be speaking at the Shop.org Marketing Workshop in Scottsdale, April 7 — 9.
Category SEM, Web Marketing, Website Design | Tagged Chief-Customer-Officer, Jeanne-Bliss, overstock, Patrick-Byrne, scottsdale, SEM, shop.org, Web Effectiveness, Website Design, website-testing
posted by Alan Rimm-Kaufman | March 17, 2008 | 2 comments
Linking to a SEL post on site speed, Google quality score, usability, conversion, and reducing your carbon footprint.
posted by Alan Rimm-Kaufman | March 15, 2008 | 5 comments
Google, serving competitive ads against “Search Within The Site” results is greedy and wrong.
Category Google, Rants, Web Marketing | Tagged adwords, cdw, CDW-laptop, Dell, dont-be-evil, Google, greed, hamburger, HP, laptop, Lenovo, monetization, OfficeDepot, Rants, search-spam, search-within-the-site, swts, TigerDirect, vegetarian, vegetarianism
posted by Alan Rimm-Kaufman | March 14, 2008 | 8 comments
NEMOA followup.
Category Business, Web Marketing | Tagged Blogging, Business, Catalog-Choice, chuck-teller, cluetrain, kevin-hillstrom, mark-lee, nemoa, steve-spangler, Terry-Monahan
posted by Larry Becker | March 13, 2008 | leave a comment
The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.
Category Web Marketing | Tagged Blogging, cluetrain, Digg, facebook, Hugh-Macleod, open-social, reputation-monitoring, rss, Social Media, UGC, User-Generated-Content, website-effectiveness, Wikipedia
posted by Alan Rimm-Kaufman | March 13, 2008 | 4 comments
I’m in Cambridge at the spring NEMOA Here are some quick notes.
Category Business, Web Marketing | Tagged acma, bob-allen, burpee, Business, customer-reviews, Don-Zeidler, eastwood, fenway, Hamilton-Davison, nemoa, Peter-Kosciewicz, royal-sonesta, steve-spangler, UGC, vermont-country-store, video-marketing
posted by Alan Rimm-Kaufman | March 11, 2008 | 2 comments
Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”
Category Business, Google, Microsoft, SEM, Web Marketing, Yahoo | Tagged Acquisition, antitrust, Business, display, doubleclick, Google, metrics, Microsoft, monopoly, SEM, tim-armstrong, Yahoo
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
Category Business, Interviews, Web Marketing | Tagged Business, customer-migration, eddie-bauer, Interviews, kevin-hillstrom, kevin-hillstrum, kevin-hilstrom, mine-that-data, minethatdata, multi-channel, multi-channel-forensics, multichannel, multichannel-economics, multichannel-forensics, nordstrom
posted by Alan Rimm-Kaufman | March 6, 2008 | 9 comments
Pagerank sculpting: something SEO-savvy retailers might want to consider.
posted by WMQA | March 5, 2008 | leave a comment
Where should I be spending my acquisition marketing dollars?
posted by WMQA | March 5, 2008 | leave a comment
What should I be looking for in respects to ROI on keyword spends?