This was a new one for me: a job seeker running AdWords against a brand name to try get an interview. Ack!
How did we do compared to everybody else? The perennial question is a hard one to answer. Perhaps these benchmarks will help.
Direct marketing testing is both art and science. Here are three situations where “statistically significant” results might not have business significance.
How do you get started marketing your products via paid search? Here are a few high-level strategies to keep in mind when launching a PPC program from scratch.
Running paid search for a political campaign? Here’s our list of best practices for using PPC advertising.
VAT19 offers a specific video for (almost) every product they sell. This SKU-level-video web presentation will become increasing common in many retail categories.
A while back I blogged on the in-source versus outsource decision with SEM. Today, I want to go into a bit more depth on what those choices mean.
A list of bloggers covering search and the 2008 Presidential campaign.
Linking to a post today I wrote over at Search Engine Land on year-to-date trends in PPC.
Voters are searching but candidates aren’t advertising: announcing the Search and Politics 2008 study.
We run an internal blog where all employees can post, and it is working well for us.
Congrats, Eddie and Judy. May you enjoy many years of health and happiness together.
Helpful info from PayPal: fake credit card numbers with valid checksums, good for test orders.
When testing, keep an eye on statistical significance.
Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.
Three Google news items of note: Open Handset, Open Social, and Reader share.
In October, across our clients, Google picked up 3 points of ad spend share, reaching 79% share. Google’s gain came at Yahoo’s expense: Yahoo’s share fell from 19% in September to 16% in October. Microsoft held steady in distant third, maintaining a 5% share.