Following the huge success of the first three stops on the AMA’s Hot Topics In Search Marketing cross-country barnstorm, the AMA’s extended the tour to three more cities: Seattle on Sept 10, Boston on Sept 28, and Chicago on November 2nd.

I’m helping organize an open enrollment executive education course on online marketing at UVA’s Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow’s web.

Last Wednesday I was interviewed for “Online Marketing with RSS Ray.” We’re truly in the age of the micro-publisher.

The last installment of a 4 part series on auditing your search program. How to evaluate the marketing objectives and the extent to which your program meets them.