What people say about your brand is driven by how they feel after interacting with you– and your site. A good user experience can’t be “painted on” late in the design process.

Once content is digital, it can go anywhere. Jeep’s water droplet billboard amazes.

Position-based bidding guarantees that you will spend money inefficiently. Most bidding systems available for rent are position-centric. Most SEMs use position-based bidding systems. If you or your SEM are using one, you are leaving money on the table.

Jakob Nielsen reminds us breadcrumb navigation is becoming increasingly popular and useful. Our web usability data agree.

Next time you have a free hour in DC, consider visiting the National Postal Museum across from Union Station.

One cent is very far from zero cents: Josh Kopelman on web 2.0 pricing.

A totally different approach for a website: dry erase marker on kitchen appliances.

Random Friday fun.

“Building awareness around their client’s credit card program through search is just as useful as one that drives users to sign up for the program”? I’m dubious.

Is your SEM rep also your analyst, or are the real number crunchers in the back room? The answer matters to how your account is managed.

Am I the only one who sees irony in Strumpette praising Andrew Keen’s new book blasting anonymous blogging?

What belongs on your site and what does not, and the extent to which different rules apply to your blog is a conversation worth having.

The open source software movement never ceases to amaze. Beyond the wildly successful open source behemoths — Linux, Apache, MySql, etc — there’s a whole ecosystem of amazing little apps like TrueCrypt, SevenZip, and OpenVPN.

Enable network pipelining and increase max requests to increase FireFox browsing speed.

Yahoo’s LiveSearch over at AllTheWeb uses AJAX to build search results pages on the fly, as you type.

WSJ is reporting Google might outbid MSFT for DoubleClick.

Pay-per-click search is the largest single line in many web marketing budgets. To ensure your campaigns are healthy, you should conduct a PPC audit about every six months. Today we’ll discuss how to do a PPC cost data audit.

BlogPulse is a useful free tool that lets you track trends in the use of terms across the blogosphere.

A great news day across the web, truly amazing stuff!!!