I just got back from my first Ad:Tech, in Chicago where I gave a talk on website conversion tactics.
40% of Google revenue is from Adsense
Google introduced a Google-specific META robots tag value, “NOODP, which tells Google not use the DMOZ description for snippets.
DeMarco & Lister’s classic “Peopleware” describe the ingredients for productive people and projects, be it software or other knowledge work.
Our engineers are really pleased with the support, docs, and architecture of the Yahoo new platform. We’re optimistic and think it will be win for Yahoo and advertisers.
on not losing perspective on the Google forest for the Google trees — no matter how you slice it, what they’ve accomplished in eight years is amazing.
Google gained in market share in June ’06 for the 11th consecutive month.
John Lenser is spot-on: “I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. “
The New York Times announced plans to reduce trim size to cut expenses as readership shifts from paper to online.
Sounding like a broken record: yet another article on click fraud in the popular press where the writer doesn’t distinguish between content and core search.
A one-minute interruption of your colleagues will cost them ten minutes of productivity as they reestablish their mental context and get back into flow.
Great article by Denny Hatch on techniques for competitive intelligence in the direct marketing business.
If you don’t have a security guru on your web development team, make sure your developers read OWASP.
Google can and should tweak their paid search ranking algorithms to fight content spam clickfraud. Yes, it is subjective — get over it.
Repeating an earlier rant, why aren’t journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?
Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.