Jun 152012

18 Essential Resources for Link Building – Cajun Style

While I don’t usually build lists like these (there are plenty of others out there doing it), over the last 3-6 months I’ve come across a handful of resources that I believe can help you survive and thrive in the link building arena over the coming months and likely years.

Welcome to the world of what I like to call “Cajun Style” link building.  In other words, great posts that will help you survive when others won't be able to.  I'll also note that many of these articles are on SEOmoz, but are from a variety of authors with their own sites you can find.

http://www.seomoz.org/blog/link-building-tools - Fantastic list of tools from Will Critchlow at Distilled. Includes items for blogger connection, PR work, backlink analysis and more.

http://pointblankseo.com/link-building-strategies - While I personally have a beef with referring to these as strategies, this is a great list of tactics :). I’m not going to endorse all of them, but some  are rock-solid and others stimulate your creative thinking.

http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye - Awesome post outlining what SEO should be starting to look like for you, including link development. Authored by Mike King.

http://www.seomoz.org/blog/link-profile-tool-to-discover-linking-activity - Interesting write-up and tool on analyzing your backlinks for paid linking.

http://www.slideshare.net/justinrbriggs/link-building-reporting-12257082 - Presentation from Justin Briggs that will help you view links and understand reporting on links in a fresh way that, frankly, is better.

http://www.seomoz.org/blog/identifying-the-linkerati - Short, classic, post from Rand on how to identify key people in your niche.

http://www.slideshare.net/ipullrank/identifying-your-audience-using-social-media - Learn more about utilizing social media and various tools to understand your audience better, as well as how to connect with them for link development.

http://www.seomoz.org/blog/92-ways-to-get-and-maximize-press-coverage - Great article with some step-by-step instructions on how to develop PR relationships and generate links from those connections.

http://www.slideshare.net/RossHudgens/link-building-by-imitation - One of my favorite recent discoveries from Ross Hudgens, this presentation deck provides some great tips for identifying and utilizing content that others have generated for link development.

http://www.seomoz.org/blog/authorship-google-plus-link-building - An interesting concept that I believe will prove more and more accurate as we move forward. Understand a bit more about how Google could use authorship to assign value to links and take a custom tool for a spin.

http://www.seomoz.org/blog/guide-to-competitive-backlink-analysis - An older post that covers some key things to think about when performing backlink analysis. Some of this data can now be had by using the SEOmoz keyword tool (run a full report after the initial report).

http://www.seobook.com/review-jim-boykins-free-broken-link-tool-0 - A review from Aaron Wall over at SEOBook that covers a helpful tool related to finding broken links. I’ve found it pretty useful in the past and the review is a good introductory guide.

http://www.distilled.net/linkbait-guide/ - Great walk-through and suggested process on how to build viral content and infographics.

http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/ - A classic post covering common hooks used for linkbaiting and other tips.

http://www.seomoz.org/blog/how-to-build-and-operate-a-content-marketing-machine - One of my favorite newer posts, this recently came out from Toby Murdock and provides a great guide for developing and running a content marketing campaign.

http://www.followerwonk.com - Not a post, but a tool I have to mention, as we are using it more and more for identifying and understanding who is operating socially within a niche.

http://www.quantcast.com - Same deal, not a post, but a tool we’ve used to help find websites where target markets are spending their time. Take a look at their ad planner.

http://www.seomoz.org/blog/what-makes-an-effective-link-builder - Oldy but a goody on what characteristics to look for in a link builder. I’ll add “ethical” to the list of qualities.

Please remember this is not an exhaustive list - there are many link builders I highly respect that I didn’t include posts from here that could easily be mixed in. These just happen to have really hit me for one reason or another over the last few months. Have some favorites that have helped you build links cajun style? Lets see 'um.


15 Responses to "18 Essential Resources for Link Building – Cajun Style"
Thank you Todd! You really nailed it with this list, I had quite a few of these resources bookmarked, and this post not only puts them all in one place but adds many others I was not familiar with. This post and RKGs guide to Google + are my personal favorites, bookmarked and shared of course. Keep bringing us the good stuff!
Thanks for sharing. Number 15 and 16 (the 2 tools) are brokenlinks, they point at your own site. :)
Ramesh Nair says:
Great list Todd! Followerwonk and Quantcast seems to be wrongly linked.
Naija Jobs says:
Awesome compilation you got her Todd, very informative. Looking forward to more of this. Thanks
Yogi Bhatia says:
Thank you Todd for such an extensive list. There are few on the list which I wasn't aware of and will definitely go through them now. :) For me there have been a few post in the past that I use as a Go-To guide for link building - http://www.seomoz.org/blog/9-tangible-linkable-asset-ideas-and-how-to-build-links-to-them http://www.seomoz.org/blog/creative-link-building-for-ecommerce-sites And James Agate has also been writing pretty kickass posts lately about link building. Hope the above posts help and keep writing such awesome posts!!
Kent says:
Thanks Todd. But sometimes it is too many to bookmark and to learn. I just use wordtracker and follow their rules. One is enough if the one is great enough. Too many will make me confused.
@tim and @remish - fixed thank you for pointing those out. @kent - agreed, at times too many different voices can just make it ridiculous. Fortunately, these resources have many similar themes and emphasize recurring key themes. @Yogi - Thanks for sharing those, I'll check them out. Thanks for the tip on James agate as well, I'll be sure to do a little research on him! @Naija - glad it was helpful! @seomom - glad it's helpful and I'll do my best to keep providing you with some valuable stuff. Stay tuned in the next month or so as I'm going to put up a few posts that talk about some interesting advanced link building and content strategy topic.s
Joe says:
Thanks Todd, I appreciate the list. Many new to link building don't realize that Link building is totally different than link spamming. The old idea that "well let's throw out a lot of links (link spamming)in a hurry will help your Google PR" certainly doesn't work anymore. Google has let that go for awhile but a good effort at SEO will NOT include that black hat tactic anymore. It's really best practice to provide good content on your website that will attract other sites to want to link back to you. Good backlinks will no doubt be what Google will be looking for in the foreseeable future. Hopefully the message is getting out!
Hi Joe, Thanks for the comment and I agree. It's also interesting as we are seeing more and more of the "grey het" or even "white hat" tactics become less and less effective/inefficient. Rather than fight with the new challenges I hope we can all have a pretty drastic paradigm shift and gain a better understanding of how links should become more of a natural result of a business doing "real business stuff" (as Wil Reynolds is fond of saying) and understanding how to leverage that for SEO beenfits.
jared p. says:
Thanks for the list. With the latest changes Google has been making you need to stay up to date on what works.
Really useful links, thanks. I don't really get the "Cajun Style" reference, maybe I missed something?
@eTail - The point was simply that these are the link building resources that will help you survive and get things done...just like James Carville's ability to get to get candy from the vending machine. Not much too it this case and I happen to really like that episode of 30 Rock :).
I'm familiar with most of these. Slide share was the big shocker to me. I've been hearing a ton about slideshare lately it seems. I'll have to spend some time becoming familiar with it.


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