18 Essential Resources for Link Building – Cajun Style
While I don’t usually build lists like these (there are plenty of others out there doing it), over the last 3-6 months I’ve come across a handful of resources that I believe can help you survive and thrive in the link building arena over the coming months and likely years.
Welcome to the world of what I like to call “Cajun Style” link building. In other words, great posts that will help you survive when others won’t be able to. I’ll also note that many of these articles are on SEOmoz, but are from a variety of authors with their own sites you can find.
http://www.seomoz.org/blog/link-building-tools – Fantastic list of tools from Will Critchlow at Distilled. Includes items for blogger connection, PR work, backlink analysis and more.
http://pointblankseo.com/link-building-strategies – While I personally have a beef with referring to these as strategies, this is a great list of tactics :). I’m not going to endorse all of them, but some are rock-solid and others stimulate your creative thinking.
http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye – Awesome post outlining what SEO should be starting to look like for you, including link development. Authored by Mike King.
http://www.seomoz.org/blog/link-profile-tool-to-discover-linking-activity – Interesting write-up and tool on analyzing your backlinks for paid linking.
http://www.slideshare.net/justinrbriggs/link-building-reporting-12257082 – Presentation from Justin Briggs that will help you view links and understand reporting on links in a fresh way that, frankly, is better.
http://www.seomoz.org/blog/identifying-the-linkerati – Short, classic, post from Rand on how to identify key people in your niche.
http://www.slideshare.net/ipullrank/identifying-your-audience-using-social-media – Learn more about utilizing social media and various tools to understand your audience better, as well as how to connect with them for link development.
http://www.seomoz.org/blog/92-ways-to-get-and-maximize-press-coverage – Great article with some step-by-step instructions on how to develop PR relationships and generate links from those connections.
http://www.slideshare.net/RossHudgens/link-building-by-imitation – One of my favorite recent discoveries from Ross Hudgens, this presentation deck provides some great tips for identifying and utilizing content that others have generated for link development.
http://www.seomoz.org/blog/authorship-google-plus-link-building – An interesting concept that I believe will prove more and more accurate as we move forward. Understand a bit more about how Google could use authorship to assign value to links and take a custom tool for a spin.
http://www.seomoz.org/blog/guide-to-competitive-backlink-analysis – An older post that covers some key things to think about when performing backlink analysis. Some of this data can now be had by using the SEOmoz keyword tool (run a full report after the initial report).
http://www.seobook.com/review-jim-boykins-free-broken-link-tool-0 – A review from Aaron Wall over at SEOBook that covers a helpful tool related to finding broken links. I’ve found it pretty useful in the past and the review is a good introductory guide.
http://www.distilled.net/linkbait-guide/ – Great walk-through and suggested process on how to build viral content and infographics.
http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/ – A classic post covering common hooks used for linkbaiting and other tips.
http://www.seomoz.org/blog/how-to-build-and-operate-a-content-marketing-machine – One of my favorite newer posts, this recently came out from Toby Murdock and provides a great guide for developing and running a content marketing campaign.
http://www.followerwonk.com – Not a post, but a tool I have to mention, as we are using it more and more for identifying and understanding who is operating socially within a niche.
http://www.quantcast.com – Same deal, not a post, but a tool we’ve used to help find websites where target markets are spending their time. Take a look at their ad planner.
http://www.seomoz.org/blog/what-makes-an-effective-link-builder – Oldy but a goody on what characteristics to look for in a link builder. I’ll add “ethical” to the list of qualities.
Please remember this is not an exhaustive list – there are many link builders I highly respect that I didn’t include posts from here that could easily be mixed in. These just happen to have really hit me for one reason or another over the last few months. Have some favorites that have helped you build links cajun style? Lets see ‘um.