14 Hot Ideas in Free and Paid Search For 2008
From my article in this month’s Catalog Success, fourteen important ideas for paid and natural search as we start 2008:
- Social media.
- Markup.
- CSS.
- Blogs and RSS.
- Google’s Universal Search.
- GA & GWO.
- Brand vs. nonbrand.
- Broad match and content.
- Profit, not position.
- Long-Tail term bidding.
- Comprehensive term lists.
- Rational ad groups.
- Quality score.
- Personalized SERPs.
- Conversion: the ultimate PPC battleground.
Catalog Success article: 14 Hot Ideas in Free and Paid Search For 2008
Alan Rimm-KaufmanAlan Rimm-Kaufman founded the Rimm-Kaufman Group...
Have you had a chance to try out the radio and television through Google? We are doing some tests with radio and so far it seems to be going well. I am very lucky to have a couple big fish that are more concerned with brand awareness, definitely makes things easier. Really enjoying the site targeting as well, CPC is better, audience more productive.
Nope, I do not think we’ve done any substantial radio work with clients yet. We focus on direct response, so the branding angle is often given lower priority by our clients.