Jan 162008

14 Hot Ideas in Free and Paid Search For 2008

tulip field

From my article in this month's Catalog Success, fourteen important ideas for paid and natural search as we start 2008:

  • Social media.
  • Markup.
  • CSS.
  • Blogs and RSS.
  • Google’s Universal Search.
  • GA & GWO.
  • Brand vs. nonbrand.
  • Broad match and content.
  • Profit, not position.
  • Long-Tail term bidding.
  • Comprehensive term lists.
  • Rational ad groups.
  • Quality score.
  • Personalized SERPs.
  • Conversion: the ultimate PPC battleground.

Catalog Success article: 14 Hot Ideas in Free and Paid Search For 2008


2 Responses to "14 Hot Ideas in Free and Paid Search For 2008"
Have you had a chance to try out the radio and television through Google? We are doing some tests with radio and so far it seems to be going well. I am very lucky to have a couple big fish that are more concerned with brand awareness, definitely makes things easier. Really enjoying the site targeting as well, CPC is better, audience more productive.
Nope, I do not think we've done any substantial radio work with clients yet. We focus on direct response, so the branding angle is often given lower priority by our clients.

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