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14 Hot Ideas in Free and Paid Search For 2008

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From my article in this month’s Catalog Success, fourteen important ideas for paid and natural search as we start 2008:

  • Social media.
  • Markup.
  • CSS.
  • Blogs and RSS.
  • Google’s Universal Search.
  • GA & GWO.
  • Brand vs. nonbrand.
  • Broad match and content.
  • Profit, not position.
  • Long-Tail term bidding.
  • Comprehensive term lists.
  • Rational ad groups.
  • Quality score.
  • Personalized SERPs.
  • Conversion: the ultimate PPC battleground.

Catalog Success article: 14 Hot Ideas in Free and Paid Search For 2008

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
  • Comments
    2 Responses to “14 Hot Ideas in Free and Paid Search For 2008”
    1. Have you had a chance to try out the radio and television through Google? We are doing some tests with radio and so far it seems to be going well. I am very lucky to have a couple big fish that are more concerned with brand awareness, definitely makes things easier. Really enjoying the site targeting as well, CPC is better, audience more productive.

    2. Nope, I do not think we’ve done any substantial radio work with clients yet. We focus on direct response, so the branding angle is often given lower priority by our clients.