Fresh SEO updates for the past few weeks: Google + users double, Focus on the User bookmarklet, Google page layout algorithm update, guest blogging tool and the freedom to link out to 404 pages.
The Google Mobile Ads Blog recently featured a case study of Sweetwater Sound Inc. that highlights how they have been able to capitalize on the growth of the mobile traffic segment.
We’ve discussed the impact of a single advertiser to Google’s bottom line before, but what if that advertiser was part of an elite group with significantly higher bids and/or ad quality?
Our in-house test of iframes and how search engines treat content and links found within them. Google does appear to be following the source calls found in iframes and passing equity, but seems to be the only search engine doing so.
The King is Dead. Long Live the King. There’s an old adage online, by now so used up and tired I’m surprised how often it’s still envoked: content is king. I heard it whispered in 1996 by the pioneers, when it was still a fresh and novel concept, when it held promise and hope; when [...]
Yext has expanded its offering with PowerListings, a mechanism for businesses to control their local search listings from a single place. I had a couple of great conversations with some very sharp folks there and just wanted to share.
Based on the experience we’ve had using Dynamic Search Ads, Google invited us to share a bit more perspective over on their AdWords blog and to answer any additional questions readers might have here in our comments section.
One result of Search Plus your World may be greater adoption of Google+ as a social network. If that happens, brands will have to make a stronger effort to show up in Google+ newsfeeds and the inclusion of Google+ activity in search results solidifies the need for Google+ to be a part of your larger social media strategy.
This post started as a short announcement of the recent conferences where I’ll be speaking in the next few months. But once pen hit paper, I guess I had more to say! The merger and acquisition of AudetteMedia by RKG has certainly taken some time and attention. It’s good to be back at my desk. [...]
When looking for paid search “squatters” on your brand, it’s common to simply go to Google.com, query your brand name, and see which arch-rivals pop up in the ad slots. Those results don’t show the whole picture though.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
Some mistakes simply cannot be made.
Each advertiser contributes less to Google than it may appear.
Prior to the Search Alliance, you might remember Yahoo Search offering Rich Ads – multi-component ads, eligible to serve for brand terms. Just last month, Rich Ads became available to all adCenter advertisers.
Our recap and analysis of some of the biggest developments in SEO and search for the week ending December 23rd, 2011. GWT search queries Python script, rich snippet spam, the launch of SEOmoz historical link data and a Google bug!
Could Google, who reaps the lion’s share of paid search spend from American advertisers, see its revenue grow 33% year over year if overall paid search spending declined by over 14% as Kantar Media reported?
Is the Star Trek computer the model search engine?
Our recap and analysis of some of the biggest developments in SEO and search for the week ending December 16th, 2011. Recent mobile news, international SEO and Panda updates.
Have you ever wanted a site to appear in country-specific organic search results, without going through the trouble of creating full-blown country-specific sites? Well, you’re in luck, but be ready to act like a guinea pig! One of the most rewarding aspects of search engine optimization, is continually working in unique, and sometimes, strange situations. We [...]
This is an update to our previous article on the SEO Impact of Losing Search Query Data back in late October. Now that more time has passed and Google’s rolled out secure sessions (with suppressed query data) widely for its logged in users, we can assess the damage with more accuracy. Here’s where we are [...]
Google recently introduced the ability to automatically push keyword bids to the top of page CPC. Does it make sense for advertisers to utilize this new feature?
Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.
Our recap and analysis of some of the biggest developments in SEO and search for the week ending November 25th, 2011. SEOmoz model updates, the European Court of Justice weighs in on SOPA, and Google released another Panda update.
Our recap and analysis of some of the biggest developments in SEO and search.
The tumult around Google’s move to encrypt searches for signed-in users obscured the larger issue that data for organic search traffic has never been as robust as the data we have for paid search.