RKG in Forbes – Big Data Helps Experts Precisely Target Digital Shoppers
March 24, 2014 – Virginia Business Leaders – RKG – When leading e-retailers look for ways to market smarter and more efficiently, more of them turn to RKG than any other search and digital agency in the country. And for good reason. The Charlottesville-based company uses powerful proprietary technology and brilliant analysts to generate more clicks, more conversions, more ROI. MORE
SMX Advanced Seattle
RKG is proud to be a major sponsor of SMX Advanced in Seattle, June 11-12, 2013. RKG is not only the Expo Hall sponsor for the event, but will also be sponsoring an invitation only lunch on June 11th. Please email email@example.com to request an invite to the lunch.
RKG’s Chief Marketing Scientist, George Michie, will also be speaking on June 11th at 9am in the Paid Search Track as one of the ‘Mad Scientists of Paid Search.’
The Mad Scientists Of Paid Search (#smx #11B)
If they awarded Nobel prizes for paid search, our mad scientists would be the recipients. They emerge from their PPC labs, where they’ve been assembling keywords, bidding strategies and other assorted parts into monster PPC campaigns. Learn what paid search experiments worked, which failed, and prepare to conduct your own ground-breaking PPC plans.
RKG’s Adam Audette Interviewed by OMReport
RKG’s Chief Knowledge Officer was recently interviewed at SES NY for OMReport. See the full video here: http://www.omreport.com/episode-12-interview-with-adam-audette/
The Rise of DuckDuckGo and Blekko?
Mark Ballard was recently interviewed by MIT’s Technology Review about the growing popularity of alternative search engines to Google, namely Blekko and DuckDuckGo.
Mark Ballard, a senior research analyst with Rimm-Kaufman, where he tracks online marketing and advertising, notes that both search startups started from a low base, making big growth easier to achieve. But he says they have proven that users can be tempted away from Google with the right product. “While we’ve seen Google ramp up their display of ads and move further and further from the ‘ten blue links approach’ [to more complicated search results], Blekko and DuckDuckGo are offering a simpler, less cluttered user experience.”
Business Insider Talks Google Shooping with RKG and Channel Advisor
Business Insider was quick to get RKG’s analysis of Google’s recent changes to Google Shopping.
Mark Ballard, a senior research analyst at RKG, noted that while changing Google Shopping to a fully paid marketing channel could generate a bit revenue for Google’s paid click services, it could also draw the ire of antitrust regulators, advertisers, and users.
Ecommerce Times also conducted an interview with Mark Ballard on Google Shopping’s switch to a CPC product:
“Based on our clients’ results, we would expect Google Shopping to increase Google’s paid click total in the neighborhood of 2 to 5 percent over the long term. That’s not a huge percentage, but it would ultimately mean billions more in revenue for Google,” Mark Ballard, senior research analyst at Rimm-Kaufman Group, told the E-Commerce Times.
Profit is likely to come without many complaints from retailers, Ballard said.
“The reaction from our retail clients has been more positive than I expected,” he said. “While no one is happy about having to pay for traffic that we were previously getting for free, a number of retailers have expressed optimism that the change will help fight price erosion and eliminate low-quality merchants who turn customers off from the entire comparison shopping channel.”
Bing and Social Signals
George Michie was recently interviewed by Internet Retailer about Bing’s forthcoming inclusion of social signals on the SERP. Bing is preparing to include results from Facebook on the right rail of their search results page, a move that might help lure heavy Facebook users to Bing rather than Google.
RKG’s Take on Multichannel Attribution in the Press Again
In an article this week, MediaPost’s Laurie Sullivan referenced George Michie’s recent Search Insider Summit panel about Multichannel Attribution:
Attribution becomes increasingly complex as more media becomes part of the mix. George Michie, CEO at Rimm-Kaufman Group, outlined the barriers to understanding attribution and provided an example of attributing each touch to a winning point in Game Seven of the NBA finals. He asked during last week’s MediaPost Search Insider Summit whether credit goes to the player in-bounding the ball to another player, or to the player who shot the ball through the hoop.
Michie also asked how marketers deal with a change in trusted metrics relied on for years as online advertising matures and changes. Year-over-year performance numbers could start to decline dramatically, and remain down for nearly a year with the change of an attribution model that now takes more than one media channel into consideration.
The Declining Value of Last Click Attribution Models
RKG attribution management research was discussed in an eMarketer article about last click attribution models not providing marketers with an accurate picture of their campaigns. Overall weakness of a last touch attribution model is a topic that RKG has been discussing for awhile. As such, we built our attribution management solution to be flexible and provide fractional credit across multiple marketing channels.
Search Engine Land Covers the RKG Digital Marketing Report for Q1, 2012
Data from RKG’s Digital Marketing Report for Q1, 2012 was used in a Search Engine Land piece that described the overall growth of paid search spend in Q1, 2012.
MediaPost’s Laurie Sullivan wrote a great piece that wraps up a number of agency’s quarterly reports. Numbers and analysis from RKG’s digital marketing report are referenced throughout the piece. One key takeaway that Sullivan stresses is the growing importance of Google’s Product Listing Ads:
As for SEM, the decline of Google cost per clicks continues to be the major topic for most. But Mark Ballard, senior research analyst at RKG, sees Google’s Product Listing Ads format as another important metric.
Clicks on Google PLAs rose more than five times in the quarter compared with Q1 2011, accounting for 11% on Google, according to the RKG’s report. PLA cost per clicks came in 18% below standard text ads in Q1. Overall, CPCs on Google fell 9% compared with Q1 2011, Ballard said.
RKG a Finalist for 2 Charlottesville Business Innovation Council Awards
In a recent Charlottesville Daily Progress article RKG is said to be a finalist for 2 Charlottesville Business Innovation Council awards, specifically the Spotlight Award and the Community Award. The Spotlight Award is given to a company that brought positive attention to the Charlottesville area, and the Community Award is given to the firm that has improved the quality of life in Central Virginia.