RKG’s Data Connecting Online/Offline Sales Reported on the Adwords Blog
In AdWords latest blog about ‘Sharing the Latest AdWords Innovations,’ RKG is featured in the section title ‘Better Measurement=Better Campaigns:’
“The feedback on Estimated Total Conversions has been great, so we’re continuing to invest in this product. As people search more online for local businesses and then go into the store to make purchases, we’re testing ways to measure the effectiveness of search ads at driving in-store sales, using anonymized purchase data from retail partners. RKG and fashion retailer, Express, very early testers, found that overall return on ad spend increases 102% when including offline sales in online advertising results.”
Read the entire article by clicking here.
RKG DMR Data in Wall Street Journal Article on Google Earnings
From the Wall Street Journal:
Google Shares Slide After Disappointing Results
Smaller-Than-Seen Earnings Increase Comes as Company Deals With Less Money Per Ad Click
Google Inc. GOOGL -4.98% posted a 3.2% increase in first-quarter net income amid a continuing decline in how much advertisers pay per click, as users shift to smartphones and tablets.
The Internet-search giant said revenue rose 19% to $15.42 billion. Analysts had projected revenue of $15.54 billion on that basis, according to Thomson Reuters.
Investors were disappointed by Google’s financial figures, sending its shares down 5% in after-hours trading. The stock finished 4 p.m. trading at $563.90, barely higher than the price at the beginning of 2014.
Google reported net income of $3.45 billion, or $5.04 per share, up from earnings in the year-earlier period of $3.35 billion, or $4.97 per share. The per-share figures are adjusted for the two-for-one stock split.
Excluding stock-based compensation and other items, Google said earnings were $6.27 per share, below the average analyst estimate of $6.41 a share, according to Thomson Reuters.
Advertising revenue was driven by more clicks on advertiser links next to Google’s search results, which increased 26% from the prior year. At the same time, the amount Google gets paid per click fell 9% compared with the prior year, continuing a trend as a higher percentage of searches occur on smartphones, where Google’s clicks are less valuable.
The smaller screens and limited bandwidth of smartphones make them a less-appealing tool than desktop computers for consumers looking to buy products or services online. Marketers that work with digital ad firm Rimm Kaufman Group paid about 60% less for smartphone clicks than desktop clicks in the first quarter in order to generate an equivalent payback.
Update: WSJ article extended here http://on.wsj.com/1qPjiog and in the print edition (4-17-2014)
RKG’s DMR Data Reported in Business Insider
RKG released its quarterly Digital Marketing Report on January 15, 2014, and the data is covered in Business Insider Australia:
“In the fourth quarter of 2013, smartphones and tablets combined for a 32% share of all paid search clicks, according to new data from Rimm-Kaufman Group (RKG)…”
Read the full article by clicking here.
RKG’s DMR Q1 2014 Coverage in Search Engine Land
RKG released its quarterly Digital Marketing Report on April 15, 2014 and was covered in Search Engine Land:
“RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year…”
“Among RKG’s client set, Bing Product Ads and Google Product Listing Ads continue to drive most of the growth in paid search…”
“RKG reports that smartphone RPC, is making progress, however, rising from 23 percent of desktop in Q1 of last year to 34 percent in Q1 2014…”
To read the full article, click here.
RKG’s Chief Marketing Scientist Weighs in on Smartwatches’ Potential
Excerpts from MediaPost article:
“What will advertisements look like on wearable devices, and how will the auction model work, as Google plans to extend its Android operating system to support smartwatches and other wearable devices?…”
“Rimm-Kaufman Group scientist George Michie believes the devices will capitalize on local search marketing and advertising. He said the opportunities tie primarily to GPS and location-based signals. The technology applications already exist. Russian search engine Yandex owns one type that would work well in wearable devices. In fact, the company acquired it recently with the acquisition of KitLocate.
Michie believes content will become the ads for the small screen, serving up as wearers pass by the physical store. This will likely that mean opt-in services and frequency governors to prevent spam that would make these devices more annoying than useful. “I might give my device permission to push entertainment offers to me for a period of time, or dinner suggestions, or let it know that I’m interested in vacation ideas,” he said.”
Read the full article here: MediaPost
The Newsplex Covers RKG’s Giving Back Committee’s Events
RKG’s Giving Back Committee had a very busy October, and Charlottesville’s Newsplex (CBS 19, ABC 16, Fox 27) covered two great stories about their projects.
First, RKG held a canned dog food drive for the SPCA. (Newplex RKG/SPCA coverage)
RKG also held a Halloween party for Big Brothers/Big Sisters. (Newsplex RKG/BBBS coverage)
Adam Audette in Social Media Today
RKG’s Chief Knowledge Officer, Adam Audette, is part of a group of SEO experts interviewed by Social Media Today for an article/infographic titled “SEO Experts Weigh in on the Future of Marketing.”
Find the full article and infographic here: Social Media Today
Google Shopping Campaigns Available To All Advertisers
As posted on Google’s AdWords blog: “Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads.”
See what RKG’s Director of CSEs and Feeds, Todd Bowman, as well as the test advertisers have to say about this development here: Shopping campaigns now available to all advertisers around the world
UPDATE: Todd Bowman speaks to MediaPost about Google’s Shopping Campaigns
MediaPost: RKG Could Have Become A Havas Search Agency?
“A series of meetings changed the course of the two companies, after discovering that all parties had a similar perspective on digital media.” Read MediaPost’s take on RKG’s hiring of CEO George Gallate, former global chairman of Havas Worldwide Digital here: George Gallate joins RKG
RKG Interviewed By ValueWalk on Latest Search Trends
Susquehanna Financial Group analysts Brian Nowak and Michael Costantini highlight the catalysts for positive advertising and earnings revisions for Google Inc (NASDAQ:GOOG) as they host a conference call with the RKG discussing the latest paid search trends. The edited transcript can be found here: ValueWalk/RKG Search Trends