RKG’s Chief Marketing Scientist Weighs in on Smartwatches’ Potential
Excerpts from MediaPost article:
“What will advertisements look like on wearable devices, and how will the auction model work, as Google plans to extend its Android operating system to support smartwatches and other wearable devices?…”
“Rimm-Kaufman Group scientist George Michie believes the devices will capitalize on local search marketing and advertising. He said the opportunities tie primarily to GPS and location-based signals. The technology applications already exist. Russian search engine Yandex owns one type that would work well in wearable devices. In fact, the company acquired it recently with the acquisition of KitLocate.
Michie believes content will become the ads for the small screen, serving up as wearers pass by the physical store. This will likely that mean opt-in services and frequency governors to prevent spam that would make these devices more annoying than useful. “I might give my device permission to push entertainment offers to me for a period of time, or dinner suggestions, or let it know that I’m interested in vacation ideas,” he said.”
Read the full article here: MediaPost
The Newsplex Covers RKG’s Giving Back Committee’s Events
RKG’s Giving Back Committee had a very busy October, and Charlottesville’s Newsplex (CBS 19, ABC 16, Fox 27) covered two great stories about their projects.
First, RKG held a canned dog food drive for the SPCA. (Newplex RKG/SPCA coverage)
RKG also held a Halloween party for Big Brothers/Big Sisters. (Newsplex RKG/BBBS coverage)
Adam Audette in Social Media Today
RKG’s Chief Knowledge Officer, Adam Audette, is part of a group of SEO experts interviewed by Social Media Today for an article/infographic titled “SEO Experts Weigh in on the Future of Marketing.”
Find the full article and infographic here: Social Media Today
Google Shopping Campaigns Available To All Advertisers
As posted on Google’s AdWords blog: “Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads.”
See what RKG’s Director of CSEs and Feeds, Todd Bowman, as well as the test advertisers have to say about this development here: Shopping campaigns now available to all advertisers around the world
UPDATE: Todd Bowman speaks to MediaPost about Google’s Shopping Campaigns
MediaPost: RKG Could Have Become A Havas Search Agency?
“A series of meetings changed the course of the two companies, after discovering that all parties had a similar perspective on digital media.” Read MediaPost’s take on RKG’s hiring of CEO George Gallate, former global chairman of Havas Worldwide Digital here: George Gallate joins RKG
RKG Interviewed By ValueWalk on Latest Search Trends
Susquehanna Financial Group analysts Brian Nowak and Michael Costantini highlight the catalysts for positive advertising and earnings revisions for Google Inc (NASDAQ:GOOG) as they host a conference call with the RKG discussing the latest paid search trends. The edited transcript can be found here: ValueWalk/RKG Search Trends
RKG CEO, George Gallate, Featured in DMNews “Hot Marketing Trends”
“This year will be about mobile, the intersection of search with social, and creating digital visibility.” says RKG’s CEO, George Gallate, in the Direct Marketing News article “Hot Marketing Trends for 2014.” Read more of George’s thoughts on the hot marketing trends, as well as the full article here: DMNews Hot Marketing Trends 2014
RKG will be holding a workshop at the PhoCusWright Conference in Los Angeles on Wednesday, November 12th. The conference runs from November 11th through November 13th.
Fashion Digital NY
RKG will be participating in Fashion Digital NY on October 21st.
RKG will be a sponsor at SMX East, Oct. 1st-3rd, in NYC at the Jacob K. Javits Center.