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Use Online Testing To Increase Print Catalog Response Rates

  • Alan Rimm-Kaufman
  • March 2008
  • Catalog Sucess

This article assumes that insights gained from Web testing lead to effective print catalog presentations. That is our “Big Assumption.” If you disagree, skip to the next article. No hard feelings; see you next month. Still reading? Good. There are two decent reasons to accept the Big Assumption. read more...

14 Hot Ideas in Free and Paid Search

  • Alan Rimm-Kaufman
  • January 2008
  • Catalog Success

Are you on top of today’s hottest ideas in free and paid search? Here are 14 easy-to-implement ways to get your site to the top of everyone’s results. Each could support a full article in its own right, so I’ve also provided additional links to help you dig in further. read more...

The Future of Cataloging?

  • Alan Rimm-Kaufman
  • March 2008
  • Catalog Success "The Corner View" Newsletter

Here are nine predictions. Taken together, they paint a bleak picture for traditional cataloging. read more...

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Web Effectiveness

The Effective Website: The Seven-Minute Checkup

  • Larry Becker
  • June 2007
  • Multi Channel Merchant

Can you evaluate the effectiveness of your Website in a mere seven minutes? We developed this Seven-Minute Site Checkup as a fun diagnostic for the free, fast-paced Medical Center sessions at last month's ACCM. read more...

The Three People You’ll Meet with Web Analytics 2.0

  • Larry Becker
  • October 2007
  • Multi Channel Merchant

The next generation of Web analytics is less about reports and more about actions and outcomes. It's about what happens on your Website, but also about why. It's less about waiting for an elusive “big win” to justify expensive software and more about investing in people and a series of changes that can make a real difference to your Web business' bottom line. read more...

Guerilla Conversion Tactics for Your In-House Team

  • Larry Becker
  • December 2007
  • DM News

You can’t just buy an increased conversion rate: you work the cycle of measuring, testing and optimizing your site. Here are guerilla tactics that even lean, in-house teams can use to move the needle. read more...

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